Greg Carlisle is the owner and managing director of GC Woburn UPVC Ltd, a roofline and cladding specialist covering fascias, soffits, guttering, cladding and roof repairs across Bedford, Woburn, Milton Keynes and the surrounding areas.
After building a website, Greg was relying entirely on third-party advertising and platforms like Checkatrade to bring in work. He knew there was an opportunity to build better organic traffic and leads but didn’t have the time or expertise to do it himself.
That’s when he approached us, then trading as Zero Three Digital, now Kraken Dev Co. As Greg put it, “In the same way I know my industry inside out, I wanted a company that knew their industry inside out to achieve the best results possible and work in synergy with my brand.”
Greg already had a site, but it wasn’t built to its full potential. We developed it further and built out a proper brand identity for GC Woburn UPVC, working with Greg to set branding guidelines that have shaped every asset since. That collaboration meant the site’s look and feel genuinely matched the image Greg wanted for his business.
organic clicks, last 6 months
SEO, search engine optimisation, is how a website earns visibility in organic search results. Before we started working with GC Woburn UPVC, the site had no visibility outside of third-party listing platforms.
We got GC Woburn UPVC rankings for 21 unique keywords within the first 5 months.
Source: original GC Woburn UPVC case study, Zero Three Digital, May 2023.
SEO is usually a long-term effort, often taking 12 months or more to show first-page results. With the right strategy, though, meaningful results can come faster and keep compounding well beyond the first few months.
Three years on, organic clicks are still growing: the most recent 6-month period saw 416 organic clicks, up 14 per cent on the 6 months before that. Terms like “gutter repair bedford” have climbed from 4 to 9 clicks, now ranking at position 6.5, and newer long-tail terms like “guttering and fascia replacement near me” now rank at position 3.9. See our gutter replacement service page for an example of the content driving these results.
Source: Google Search Console, gcwoburnupvc.co.uk, last 6 months vs previous 6 months (29 December 2025 – 28 June 2026 vs 30 June 2025 – 28 December 2025).
Content built early in the relationship is still paying off too. A guide answering “how long does it take to replace soffits and fascias?” has nearly doubled its clicks, from 42 to 82, on over 7,000 impressions, proof that genuinely useful content keeps working long after it’s published.
Source: Google Search Console, gcwoburnupvc.co.uk, last 6 months vs previous 6 months (top performing pages by click gain).
clicks, last 6 months
calls, last 6 months
profile views, last 6 months
Greg has described his experience with us as “overwhelmingly positive.” Contact form submissions are now up 103 per cent year on year, with the number of distinct enquirers up 38 per cent. Organic leads now outrank paid leads, and Greg has dropped Checkatrade and all third-party platforms entirely.
organic clicks, 6 months
enquiries, year on year
active client relationship
“Substantially more than I’m putting in. It’s definitely a worthwhile investment. When my contracts with third party advertisers end I won’t be renewing. I am able to focus solely on organic leads and no longer require those sorts of services.
Strongly recommend this service to anyone in a similar position to me or anyone who needs digital marketing or SEO services.”
“We certainly got traction within a few months of starting, and it has been pretty linear and is still improving. I was able to see ranking differences fairly quickly, and the leads and enquiries followed. We have also been able to target new areas and start building there. The improvement on traffic hasn’t stopped and is getting better and better as we go.
Bearing in mind the website was brand new and not appearing on Google, the only traffic it was getting was through third-party advertising (Checkatrade etc.) or social media. I’m now getting traffic on Google, and the organic leads are way, way up. Best part is it’s all trackable through analytics and can be attributed to [Kraken].”
“The beauty of this service is that it’s backed by data. You can physically see the difference it’s making to your website and to your lead generation. All the ideas are brought to you and you have control over where you do and don’t want to rank and what sort of leads you want to generate.
I’m investing in something that’s progressive and is built to last.
[The Kraken team] have done a smashing job and really happy with what we’ve been able to achieve.”
