Generated by All in One SEO Pro v4.9.7.2, this is an llms.txt file, used by LLMs to index the site. # Kraken Dev Co ## Sitemaps - [XML Sitemap](https://krakendevco.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Insights & Updates](https://krakendevco.com/insights-updates/) - Insights on SEO, AI, app development and infrastructure. Kraken Dev Co shares practical thinking, technical processes and the strategies that power results. - [Meta Descriptions Are Not Required by Google, But They Are Still Worth Writing](https://krakendevco.com/meta-descriptions-are-not-required-by-google-but-they-are-still-worth-writing/) - Meta descriptions aren't required by Google, but they still influence clicks. Learn which pages to prioritise and how to write them well. - [Safari's New MCP Server Lets AI Debug Your Core Web Vitals](https://krakendevco.com/safaris-new-mcp-server-lets-ai-debug-your-core-web-vitals/) - Safari's new MCP server lets AI debug Core Web Vitals and browser issues directly. Learn what it means for your site's performance and search rankings. - [Are Google Maps Image Links Better Than Uploads for Local SEO?](https://krakendevco.com/are-google-maps-image-links-better-than-uploads-for-local-seo/) - Find out whether Google Maps images or uploaded images provide better local SEO value and how to use them effectively on local pages. - [Why AI Visibility Starts With Your Website and Mobile App](https://krakendevco.com/why-ai-visibility-starts-with-your-website-and-mobile-app/) - Learn how clear website and app structure helps AI assistants find and understand your brand. Kraken Dev Co explains what to fix and why it matters. - [ChatGPT Ads Now Writes Your Ad Copy: What SMEs Should Know Before Using It](https://krakendevco.com/chatgpt-ads-now-writes-your-ad-copy-what-smes-should-know-before-using-it/) - ChatGPT Ads now generates ad copy for SMEs. Learn how to use AI suggestions safely, test variations, and stay in control with expert support from Kraken Dev Co. - [Google Ads’ Gemini Dashboards: What Real-Time Reporting Means for Marketers](https://krakendevco.com/google-ads-gemini-dashboards-what-real-time-reporting-means-for-marketers/) - Google Ads' Gemini dashboards bring real-time reporting to marketers. Kraken Dev Co explains what it means and how to make better use of your data. - [How SMBs Can Build Trust With Better Reviews in 2026](https://krakendevco.com/how-smbs-can-build-trust-with-better-reviews-in-2026/) - What customers actually look at in 2026 Customer reviews now play a bigger part in local buying decisions. People are looking closely at how recent your reviews are, your average star rating, and whether your business responds to feedback. The bar has risen sharply. According to BrightLocal’s 2026 Local Consumer Review Survey, 31% of consumers - [How Internal Expertise Can Make Your Content Harder to Copy](https://krakendevco.com/how-internal-expertise-can-make-your-content-harder-to-copy/) - Generic content is easy to copy. Kraken Dev Co helps you turn real team knowledge into specific, useful content your competitors cannot replicate. - [Your Google Business Profile Just Got Smarter: GA4 Integration and Gemini AI Are Here](https://krakendevco.com/google-business-profile-just-got-smarter/) - Google Business Profile now links GA4 data and Gemini AI. See what's changed, why local businesses should act, and how Kraken Dev Co can help. - [How Local Businesses Should Design a Subdomain Blog That Supports SEO](https://krakendevco.com/how-local-businesses-should-design-a-subdomain-blog-that-supports-seo/) - Learn how to design a subdomain blog that supports local SEO. Kraken Dev Co covers structure, branding, navigation and internal linking done right. - [Missing Google Reviews: A Practical Checklist for Local Businesses](https://krakendevco.com/missing-google-reviews-a-practical-checklist-for-local-businesses/) - Lost Google reviews? Learn why reviews disappear and how to protect your Google Business Profile with Kraken Dev Co's practical checklist. - [Google Trends Now Shows Comparison Over Time Data: What It Means for Your SEO Strategy](https://krakendevco.com/google-trends-now-shows-comparison-over-time-data-what-it-means-for-your-seo-strategy/) - Google Trends now shows period-on-period comparison data. Learn what this update means for your SEO strategy and how to use it effectively. - [Is Your Cloudflare Setup About to Block Googlebot? What SMEs Need to Know](https://krakendevco.com/is-your-cloudflare-setup-about-to-block-googlebot-what-smes-need-to-know/) - Cloudflare's new AI crawler rules could block Googlebot from September 2026. Learn what SMEs must check now to protect search visibility. - [How Customer Experience Shapes AI Shopping Recommendations](https://krakendevco.com/how-customer-experience-shapes-ai-shopping-recommendations/) - Customer experience now shapes AI shopping recommendations. Discover how SMEs can improve CX signals and stay visible online with Kraken Dev Co. - [Why WebMCP Should Be on Your Website Roadmap Now](https://krakendevco.com/why-webmcp-should-be-on-your-website-roadmap-now/) - Discover why WebMCP should be on your website roadmap. Learn how Kraken Dev Co helps businesses prepare for AI-led discovery and agent interactions. - [Vibe Coding and SEO: Why Interactive Tools Can Support Search Performance](https://krakendevco.com/vibe-coding-and-seo/) - Discover how vibe coding helps SEO teams build interactive tools like calculators and widgets faster, supporting search performance and user intent. - [Launch Your Own App with Kraken Dev Co](https://krakendevco.com/launch-your-own-app-with-kraken-dev-co/) - Launch your own iOS, Android or web app with Kraken Dev Co — from idea validation to launch planning, scalable architecture and long‑term support. - [How to Structure a Lead Generation Website That Turns Local Searchers Into Enquiries](https://krakendevco.com/how-to-structure-a-lead-generation-website-that-turns-local-searchers-into-enquiries/) - Learn how to structure a lead generation website with service and location pages that improve local visibility and turn searchers into enquiries. - [How AI Ad Placements Can Improve PPC Testing and Lead Tracking](https://krakendevco.com/how-ai-ad-placements-can-improve-ppc-testing-and-lead-tracking/) - Discover how AI ad placements can improve PPC testing, lead tracking and campaign performance. Learn how to measure impact beyond CPA and ROAS. - [How to Make Your Website Easier for ChatGPT to Find](https://krakendevco.com/how-to-make-your-website-easier-for-chatgpt-to-find/) - Learn how to make your website easier for ChatGPT to find with clear content, structured data, and SEO strategies that improve AI search visibility. - [Why Your Google Rankings May Have Changed Between 8 and 12 June](https://krakendevco.com/why-your-google-rankings-may-have-changed-between-8-and-12-june/) - Find out why Google rankings changed between 8 and 12 June, what it means for SEO visibility, and how Kraken Dev Co can help you respond. - [Stop Guessing: How to Do Keyword Research That Actually Drives SEO Results](https://krakendevco.com/stop-guessing-how-to-do-keyword-research-that-actually-drives-seo-results/) - SEO Isn't a Gamble. It's Precision. You don’t win in search by winging it. You win by knowing exactly what your audience types into Google—and building around that. At Kraken Dev Co, we don’t “optimise” after the fact. We build SEO from the ground up, starting with a single focus: keyword intent. If you’re still - [What Is AI Development? Unravelling the Tech Behind Smart Machines](https://krakendevco.com/what-is-ai-development/) - Understand AI development from Kraken Dev Co. Learn how AI systems are built, trained, and deployed for real-world performance at scale. - [How Do You Design and Develop an App?](https://krakendevco.com/how-do-you-design-and-develop-an-app/) - Discover how to design and develop an app step-by-step—from idea to launch. Learn the tools, stages, and strategies for successful app creation." - [What does web design and development do?](https://krakendevco.com/what-does-web-design-and-development-do/) - Discover how web design and development power performance, scale, and business growth. Kraken Dev Co explains what these roles really do behind the scenes. - [Ask Jeeves Started the AI Search Revolution](https://krakendevco.com/ask-jeeves-started-the-ai-search-revolution/) - Did You Ever Think You’d Be Saying That Ask Jeeves Was Just Ahead of Its Time? A Nostalgic Beginning Did you ever think you’d be saying that Ask Jeeves was just ahead of its time? Launched on 1 June 1997, it billed itself as the first natural language search agent on the Internet, accepting full - [What Is Conversion Optimisation?](https://krakendevco.com/what-is-conversion-optimisation/) - Patch the Leaks. Engineer the Flow. Every session is a stake in your profit margin. Every bounce is a loss. At Kraken Dev Co, we don’t design for looks—we engineer for outcomes. Conversion optimisation isn’t decorative. It’s structural. It aligns code, content, and user behaviour into one goal: conversion. This is high-stakes digital engineering. Every - [What Does a Lead Gen Specialist Actually Do and Why Are They More Important Than Ever in 2025?](https://krakendevco.com/what-does-a-lead-gen-specialist-actually-do-and-why-are-they-more-important-than-ever-in-2025/) - Discover what lead gen specialists do, why they're essential in 2025, and how they drive high-quality sales pipelines for modern businesses.Is your business growing faster than your sales team can keep up? You’re not alone. As markets shift, competition intensifies, and buyer journeys grow more complex, the need for skilled lead generation has never been more clear. Enter the lead generation specialist , a behind-the-scenes role that’s quietly reshaping how businesses find and qualify potential - [The world of search hasn’t vanished. It’s multiplied.](https://krakendevco.com/the-world-of-search-hasnt-vanished-its-multiplied/) - Search has splintered. Google no longer owns it. Learn how to win visibility, leads and growth across AI, apps, and privacy-first platforms. - [What Is a Schema Example? And Why It Might Be the SEO Blind Spot Slowing You Down](https://krakendevco.com/what-is-a-schema-example-and-why-it-might-be-the-structural-blind-spot-slowing-you-down/) - Struggling with bloated data or slow SEO? Discover how schema structure impacts search, systems and scale in this guide from Kraken Dev Co. - [AI Search Is No Longer a Sidekick](https://krakendevco.com/ai-search-is-no-longer-a-sidekick/) - AI search is changing SEO fast. Discover how Google’s AI Overviews are reshaping traffic, rankings, and relevance—and what your site needs to keep up. - [What Is Ecommerce Buying?](https://krakendevco.com/what-is-ecommerce-buying/) - Discover what ecommerce buying means, how it works, and why it matters for businesses and consumers in the digital age. Learn the essentials in minutes. - [Is Lead Generation Really That Hard? Yes — But Here’s How to Make It Work](https://krakendevco.com/is-lead-generation-really-that-hard-yes-but-heres-how-to-make-it-work/) - Struggling with B2B lead generation? Learn why your strategy—not your product—is the problem, and how to convert soft leads into real sales. - [Backlinks in SEO: Infrastructure-Level Strategy from Kraken Dev Co](https://krakendevco.com/backlinks-in-seo-infrastructure-level-strategy-from-kraken-dev-co/) - Uncover Kraken Dev Co’s infrastructure-first approach to backlinks. Build authority, not noise. Real SEO strategies for developers who ship. - [What Is the Difference Between Basic and Advanced SEO?](https://krakendevco.com/what-is-the-difference-between-basic-and-advanced-seo/) - Learn the key differences between basic and advanced SEO, including tools, strategies, and outcomes to improve your site’s visibility and performance - [What Is Meant by Machine Learning?](https://krakendevco.com/what-is-meant-by-machine-learning/) - Discover what machine learning means, how it works, and why it's crucial in AI. A clear, concise guide for beginners and curious minds alike. - [Does Lead Generation Pay Well? A Straight Answer for Business Owners Who Rely on Results](https://krakendevco.com/does-lead-generation-pay-well-a-straight-answer-for-business-owners-who-rely-on-results/) - Discover UK lead generation salaries, ROI insights, and hiring tips to decide if £30K a year is a smart business investment. - [Is Conversion Rate Optimisation Worth It? Kraken Dev Co Delivers the Answer](https://krakendevco.com/is-conversion-rate-optimisation-worth-it-kraken-dev-co-delivers-the-answer/) - Discover if conversion rate optimisation is worth the investment. Kraken Dev Co explains how CRO boosts sales, leads, and ROI for your business." - [Can I Design an App Myself? A Complete Guide by Kraken Dev Co](https://krakendevco.com/can-i-design-an-app-myself/) - Wondering if you can design an app yourself? Kraken Dev Co explains DIY app design, tools, pros & cons, and when to hire expert developers. - [Is Lead Generation Really That Easy? What Business Owners Need to Know in 2025](https://krakendevco.com/is-lead-generation-really-that-easy-what-business-owners-need-to-know-in-2025/) - Discover why lead generation isn’t easy in 2025, the mistakes most firms make, and how to build a smarter pipeline that drives real growth. - [What Is the Google Algorithm for SEO?](https://krakendevco.com/what-is-the-google-algorithm-for-seo/) - Discover how Google’s dynamic algorithm surfaces the most relevant, trustworthy content—and how Kraken Dev Co reverse‑engineers it to keep you ranking. - [What Is the Role of Conversion Optimisation?](https://krakendevco.com/what-is-the-role-of-conversion-optimisation/) - Stop wasting traffic—learn how structured conversion optimisation at Kraken Dev Co turns clicks into actions with data-driven CRO, higher revenue & lower costs. - [What Does Machine Learning Look Like in the Real World?](https://krakendevco.com/what-does-machine-learning-look-like-in-the-real-world/) - Explore real-world machine learning: from fraud detection to supply chains, personalised experiences to predictive analytics. See how ML powers business impact. - [What Is the Purchasing Process in E-Commerce?](https://krakendevco.com/what-is-the-purchasing-process-in-e-commerce/) - We don’t guess. We systemise conversions. The purchasing process in e-commerce isn’t linear—it’s an engineered flow designed to guide users from awareness to action and beyond. At Kraken Dev Co, we build eCommerce infrastructure that not only drives online sales, but owns each phase of the journey with intent. Whether you’re running an online store - [What’s Another Word for Schema? Understanding the Framework Behind Smarter SEO](https://krakendevco.com/whats-another-word-for-schema-understanding-the-framework-behind-smarter-seo/) - Discover what schema really means, why it matters for SEO, and how structured data helps search engines understand and rank your content. - [Is SEO Better Than Ads? Kraken Dev Co Breaks It Down](https://krakendevco.com/is-seo-better-than-ads-kraken-dev-co-breaks-it-down/) - Is SEO better than ads? Discover when to invest in organic vs. paid traffic, and how Kraken Dev Co builds long-term visibility systems. - [Why Should We Hire You as a Lead Generation Specialist?](https://krakendevco.com/why-should-we-hire-you-as-a-lead-generation-specialist/) - Discover why hiring a lead generation specialist drives consistent, qualified pipelines, higher conversions, and scalable business growth. - [What Is the Difference Between SEO and CRO?](https://krakendevco.com/what-is-the-difference-between-seo-and-cro/) - SEO vs CRO: Learn how Kraken Dev Co integrates search traffic with conversion tactics to drive real business results. Want both? We deliver both. - [How Does AI Work for Beginners?](https://krakendevco.com/how-does-ai-work-for-beginners/) - Learn how AI really works — from neural nets and NLP to ML pipelines — in a clear, beginner’s guide by Kraken Dev Co - [How Much Does It Cost to Build a Website in 2025? Here’s What You’re Really Paying For](https://krakendevco.com/how-much-does-it-cost-to-build-a-website-in-2025-heres-what-youre-really-paying-for/) - Discover the real cost of building a website in 2025—what drives prices, what to avoid, and what you’re truly paying for when you invest in performance. - [Can I Build an App for Free? Here’s What You Need to Know in 2025](https://krakendevco.com/can-i-build-an-app-for-free/) - The Truth About Free App Development—From Kraken Dev Co You’ve got an app idea. But no budget. The good news? You don’t need one to start. In 2025, it’s possible to build functional mobile applications with zero upfront costs using no-code app development platforms. But “free” comes with trade-offs. At Kraken Dev Co, we strip - [How Do I Do SEO for Google My Business?](https://krakendevco.com/how-do-i-do-seo-for-google-my-business/) - Boost your Google My Business visibility. Kraken Dev Co builds data-driven local SEO systems that rank, convert, and own the map pack. - [What Is the Best Explanation of Machine Learning?](https://krakendevco.com/what-is-the-best-explanation-of-machine-learning/) - Machine learning made clear. Kraken Dev Co explains how real teams build, train & deploy ML systems that learn, adapt & ship at scale. - [Is Lead Generation a Skill or a Science?](https://krakendevco.com/is-lead-generation-a-skill-or-a-science/) - Discover why lead generation is both a skill and a science. Learn the core competencies, tools, and mindset behind scalable growth in 2025. - [What Is the Highest Score on SEO? Kraken Dev Co's Answer](https://krakendevco.com/what-is-the-highest-score-on-seo-kraken-dev-cos-answer/) - Learn why the highest SEO score isn’t everything. Kraken Dev Co explains how technical SEO, content, and strategy drive real search rankings. - [Optimise Once, Adapt Everywhere: Making Your Content Work on Each Platform](https://krakendevco.com/optimise-once-adapt-everywhere-making-your-content-work-on-each-platform/) - Repurpose one message across every channel. Adjust tone, visuals and metadata per platform, and use canonicals/noindex to stop pages competing. ## Pages - [Home](https://krakendevco.com/) - Custom web development, SEO, AI and app builds. Kraken Dev Co delivers systems designed for speed, clarity and long-term commercial impact. - [App Design Services](https://krakendevco.com/services/app-design-development/app-design-services/) - Mobile App Design Services Apps That Build Businesses What We Offer You don’t need another pretty app. You need precision-built interfaces that solve problems, reduce friction, and deliver commercial returns. Kraken Dev Co provides high-quality mobile app design services engineered to align with your business goals and scale with your infrastructure. We build apps with - [Application Programming Services](https://krakendevco.com/services/app-design-development/application-programming-services/) - Application Programming Interfaces Engineered for Scale, Speed, and Security What We Offer APIs aren’t features. They’re foundations. At Kraken Dev Co, we build application programming interfaces like mission-critical infrastructure, because they are. Whether you’re architecting a microservices ecosystem or scaling digital services for millions of external users, our API engineering drives your stack forward. No - [Backend Web Development Services](https://krakendevco.com/services/web-design-development/backend-web-development-services/) - Backend Web Development Services What We Offer Frontend stuns. Backend sustains. If the front-end development is the face of your application, backend web development is the engine room. At Kraken Dev Co, our backend developers don’t just support the experience, they define it. We architect scalable, secure, and high-throughput systems engineered for the real world. - [Cloud Solutions](https://krakendevco.com/services/cloud-solutions/) - Cloud Solutions from Kraken Dev Co What We Offer Kraken Dev Co delivers cloud solutions built for real-world operations, not hypothetical use cases. If you’re still anchored to premises infrastructure or struggling with physical servers, it’s time to cut the dead weight. We deploy innovative cloud solutions that streamline your stack, slash maintenance costs, and - [Web Applications](https://krakendevco.com/services/app-design-development/web-applications/) - Web Application Development Services What We Offer At Kraken Dev Co, we engineer custom web applications that don’t break, don’t buckle, and don’t back down. If you’re still running on static sites or out-of-the-box platforms, you’re falling behind. Our systems are designed to dominate under load, scale effortlessly, and drive outcomes: technical, commercial, and operational. - [Full Cycle Custom Web Development](https://krakendevco.com/services/full-cycle-custom-web-development/) - Full-Cycle Software Development Services What We Offer Too many websites and digital systems underperform not because of bad ideas, but because of broken processes. Business owners chase quick launches over custom development, and end up with fragmented platforms that can’t scale, convert, or adapt. At Kraken Dev Co, we fix that. Our Full-Cycle Software Development - [Web Design](https://krakendevco.com/services/web-design-development/web-design/) - Web Design Services Design That Performs, Not Just Looks Good At Kraken Dev Co, we engineer digital experiences that do more than catch the eye. We build with intent. Every pixel, every line of code, every design pattern we deploy serves one outcome: measurable impact. Web design isn’t about decoration; it’s about direction backed by - [Web Development](https://krakendevco.com/services/web-design-development/web-development/) - Web Development Services Built for Outcomes, Not Applause At Kraken Dev Co, we don’t build websites to sit idle. We build digital infrastructure engineered for uptime, performance, and relentless conversion. If your site’s just ticking boxes, it’s dead weight. You need code that delivers. Fast. Our web development services are tailored to your business objectives, - [About us](https://krakendevco.com/about-us/) - Kraken Dev Co is a developer-first agency building custom systems, AI tools, and SEO infrastructure. We build fast, stay sharp, and solve what others won't. - [Web Hosting](https://krakendevco.com/services/web-design-development/web-hosting/) - Web Hosting Services The Hosting Alternative You've Been Searching For Your website is the digital storefront of your business. Whether you’re launching a portfolio, running high-traffic online stores, or scaling a complex SaaS platform, your choice of hosting services can make or break your success. At Kraken Dev Co, we’re reshaping what a web hosting - [Systems Integrations](https://krakendevco.com/services/systems-integrations/) - Kraken Dev Co builds custom systems integrations across APIs, platforms and tools. We sync data, automate workflows and keep everything running cleanly. - [Machine Learning Solutions](https://krakendevco.com/services/machine-learning-solutions/) - Custom ML models for detection, prediction, and automation. Kraken Dev Co handles everything from data prep to scalable deployment. - [AI Development](https://krakendevco.com/services/ai-development/) - Kraken Dev Co builds applied AI solutions for automation, data analysis, and real-time systems. Fast to deploy, easy to maintain, built for scale. - [eCommerce Buying Systems](https://krakendevco.com/services/ecommerce-buying-systems/) - Kraken Dev Co builds custom eCommerce buying systems that convert. Fast loading, clear flows, trusted payments, and cart logic built for your products. - [Custom Coding Projects](https://krakendevco.com/services/custom-coding-projects/) - Kraken Dev Co delivers full-stack custom coding projects for serious technical needs. Modular, scalable and maintainable from day one. - [Web Design & Development](https://krakendevco.com/services/web-design-development/) - Kraken Dev Co builds fast, SEO-ready websites with clean design, custom code and structure that converts. Built to scale, made to perform. - [Advanced SEO](https://krakendevco.com/services/advanced-seo/) - Advanced SEO for complex, high-stakes sites. Technical audits, schema at scale, performance optimisation and custom reporting. Built for growth. - [Custom Schema](https://krakendevco.com/services/custom-schema/) - Generic Schema won’t cut it. We build tailored markup that powers search features, improves relevance and supports long-term SEO growth. - [SEO](https://krakendevco.com/services/seo/) - Developer-led SEO built on technical depth. Custom strategy, schema, link building and audits that drive qualified traffic. UK-wide. - [Contact](https://krakendevco.com/contact/) - Get in touch with Kraken Dev Co. Whether it's a new build, a rebuild, or technical support, we’re here to talk code, strategy, and digital execution. - [Expert Conversion Optimisation Services](https://krakendevco.com/services/conversion-optimisation/) - Kraken Dev Co improves site conversion with CRO audits, funnel fixes, and UX updates. Real fixes, not reports. Code-backed changes that perform. - [App Design & Development](https://krakendevco.com/services/app-design-development/) - Kraken Dev Co designs and develops custom apps for web, iOS, and Android. UX-focused, API-ready, and built to scale. We ship what others can't finish. - [Lead Generation](https://krakendevco.com/services/lead-generation/) - Kraken Dev Co drives qualified leads with SEO, data-backed content and conversion-optimised landing pages. Built to perform, tracked in real time. - [Cookie Policy](https://krakendevco.com/cookie-policy/) - Cookie PolicyEffective Date: 3 May 2025Company Name: Kraken Dev CoWebsite: krakendevco.comJurisdiction: United Kingdom and Scotland1. IntroductionThis Cookie Policy explains how Kraken Dev Co (“we”, “us”, “our”) uses cookies and similar technologies on our website. It outlines what cookies are, what types we use, why we use them, and how you can manage your preferences.This policy - [Privacy Policy](https://krakendevco.com/privacy-policy/) - Privacy Policy Updated Date: 3 May 2025 Kraken Dev Co is committed to protecting your privacy and handling your data with care and transparency. This policy sets out how we collect, use, store, and manage your personal information, in accordance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018. 1. - [Sitemap](https://krakendevco.com/sitemap/) - PagesWeb HostingWeb DevelopmentWeb DesignWeb ApplicationsFull Cycle Custom Web DevelopmentCloud SolutionsBackend Web Development ServicesApplication Programming ServicesApp Development ServicesApp Design ServicesInsights & UpdatesSitemapCookie PolicyTerms & ConditionsAbout usSystems IntegrationseCommerce Buying SystemsMachine Learning SolutionsExpert Conversion Optimisation ServicesAI DevelopmentCustom Coding ProjectsContactApp Design & DevelopmentWeb Design & DevelopmentLead GenerationCustom SchemaAdvanced SEOSEOServicesHomePrivacy PolicyCategories Web Design & Development SEO Insights, Guides & Updates - [Terms & Conditions](https://krakendevco.com/terms-conditions/) - Terms and ConditionsEffective Date: 3 May 2025Company Name: Kraken Dev CoWebsite: krakendevco.comJurisdiction: United Kingdom and Scotland1. Acceptance of TermsBy accessing and using this website (krakendevco.com), you agree to be legally bound by these Terms and Conditions. If you do not accept these terms in full, you must not use this website or engage with any - [Services](https://krakendevco.com/services/) - Explore Kraken Dev Co services. From SEO and schema to custom code and AI, we design, build and optimise digital systems that are fast, scalable and effective. - [App Development Services](https://krakendevco.com/services/app-design-development/app-development-services/) - App Development Services Apps That Engineer Results What We Offer At Kraken Dev Co, we don’t just build apps, we construct mobile architectures designed to meet your business objectives, exceed user expectations, and fuel long-term business growth. Whether you’re building custom mobile apps for internal workflows, launching a new digital product, or engineering a B2C ## My Templates - [Case Study Template](https://krakendevco.com/?elementor_library=case-study-template) - The challenge 01 Website build and brand foundations 02 organic clicks, last 6 months 03 clicks, last 6 months calls, last 6 months profile views, last 6 months Results organic clicks, 6 months enquiries, year on year active client relationship In Greg's Words What ROI are you getting from these services? How long has it - [Case Studies](https://krakendevco.com/?elementor_library=elementor-archive-2054) - Case Studies Straight From The Dev Desk GC Woburn UPVC Case Study July 15, 2026 Read more >> - [Case Study Page Template](https://krakendevco.com/?elementor_library=case-study-page-template) - From 0 to ranking #1 in Google Maps, and three years of compounding organic growth GC Woburn UPVC · Roofline Services · Bedfordshire · Working Together Since 2023 The challenge 01 Website build and brand foundations Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. 02 - [Elementor Single Post #1078](https://krakendevco.com/?elementor_library=elementor-single-post-1078) - Back to all insights July 8, 2025 Elementor Single Post #1078 Google’s John Mueller confirmed in June 2026 that meta descriptions are not a requirement. He was also clear, however, that writing them remains a worthwhile practice, particularly for the pages that matter most to your business. Google may generate its own snippet from your - [Author Box Draft Design](https://krakendevco.com/?elementor_library=author-box-draft-design) - All Posts Kraken Dev Co Staff Patricia Author - krakendevco.com I have been researching SEO and digital marketing for several years, keeping up with the latest trends, algorithm updates, and best practices. - [Elementor Footer #564](https://krakendevco.com/?elementor_library=elementor-footer-564) - Content area - [SEO](https://krakendevco.com/?elementor_library=seo) - SEO (Search Engine Optimisation) Home Services SEO Developer-Led SEO Services That Deliver At Kraken Dev Co, we don’t do surface-level SEO. We engineer it, line by line, link by link, to dominate the search landscape. Our SEO services are designed for business owners who understand that online visibility isn’t a guessing game. It’s infrastructure. It’s code. - [Custom Schema Markup](https://krakendevco.com/?elementor_library=custom-schema-markup) - Custom Schema Markup Home Custom Schema Markup Structure Your Data. Strengthen Your Search Performance. Turn Your Site Into a Search-Ready Data SourceSearch engines are no longer guessing. They expect structure. Custom Schema markup helps Google interpret your content clearly, match it to user intent, and display it with greater prominence in search results. At Kraken - [Advanced SEO Temp](https://krakendevco.com/?elementor_library=advanced-seo-temp) - Advanced SEO (Search Engine Optimisation) Home Services Advanced SEO For Sites That Need More Than The Basics Some websites can get by on simple fixes. Yours can’t. Our Advanced SEO service is for businesses that rely on organic search as a core growth channel. 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