How to Use Claude to Find On-Page Gaps for AI Search (And Why It Affects Your Local Rankings)
What Happened A growing number of local SEO practitioners are using Claude, Anthropic’s AI assistant, to review on-page content and identify gaps that may be limiting visibility in AI-powered search results. GeoGrid scanning data adds context to this: a sample of 50 GeoGrid scans found that 82% of businesses ranked outside the top three positions, […]
A Static Google Business Profile Is No Longer Enough
Google Search is changing. AI is now being used to generate responses directly in search results, pulling information from websites and Business Profiles to create summaries, answer questions, and serve up clickable citations. If your online presence has not kept pace, you may already be losing visibility without realising it. This is not a distant […]
How to Turn a Local SEO Audit Into an Action Plan With AI
What Happened Google’s AI-powered search features now pull information directly from business websites and Google Business Profiles when generating responses to user queries. These responses can include clickable links and citations, meaning businesses have a real opportunity to appear in AI-generated results, not just traditional blue-link listings. The way Google selects sources for these responses […]
How Google AI Uses Your Website and Business Profile (And What to Do About It)
Google has been clear that its AI-powered search features, including AI Overviews, pull information directly from business websites and Google Business Profiles. That means the content you publish and the details you maintain on your profile are now doing double duty: they influence both traditional search rankings and whether your business appears in AI-generated responses. […]
How to Help Your Business Show Up in Google’s AI Search Results
Google is changing the way people find businesses online. AI-powered search results are now appearing at the top of Google, pulling information directly from websites and Business Profiles to answer user queries. These results often include clickable links and citations, which means businesses that are prepared could gain new visibility without paying for ads. Google […]
How to Make Your Website Easier for ChatGPT to Find
What has changed ChatGPT and other AI search tools are changing how people find information online. Instead of only showing a list of links, these tools can turn a user’s prompt into search queries, review relevant web pages, and bring the information together in one response. For business owners, this means online visibility is no […]
How AI Ad Placements Can Improve PPC Testing and Lead Tracking
What happened AI ad placements are becoming a more practical consideration for PPC teams. They can now appear through dedicated AI platforms or within existing campaign types such as Search, Shopping and Performance Max. Instead of relying only on fixed ad formats, these placements often work better when creative assets can adjust to user intent. […]
Why AI Visibility Starts With Your Website and Mobile App
What happened AI assistants such as ChatGPT, Gemini and Copilot are becoming a more common way for people to find information online. Instead of using a traditional search engine and comparing several links, people can now ask an AI assistant for guidance, recommendations or a direct answer. For brands, this creates a practical challenge. Websites […]
What Skills Are Required for AI Engineer Roles in 2025?
What Skills Are Required for AI Engineer Roles in 2025? AI engineering isn’t a theoretical pursuit. It’s code, models, systems—shipped fast, at scale, with precision. At Kraken Dev Co, we don’t romanticise Artificial Intelligence. We architect, optimise, and deploy it. If you’re aiming to become an AI engineer—or hire one—you need more than buzzwords. You […]
How Does AI Work for Beginners?
Understand AI From the Ground Up — Kraken Dev Co Artificial Intelligence isn’t mystical. It’s not sentient. It’s engineered. And at Kraken Dev Co, we architect, audit, and deploy AI systems that serve actual business objectives— not hype cycles. If you’re a developer, founder, or enterprise decision-maker looking to demystify how AI works, this breakdown […]