Getting traffic is easy. Converting it is not. If your site has visits but few leads, or plenty of clicks but no sales, the issue is not visibility. It’s conversion. Kraken Dev Co’s Conversion Optimisation service is designed to fix that.
We improve what matters. Your forms, funnels, calls to action, load speed, and site logic. Every decision is based on how to get more people across the line.
We begin with a practical breakdown of your site’s performance. That includes user behaviour analysis, funnel tracking, device-specific issues, micro-conversion data, and technical errors. We identify where people hesitate, where they drop off, and why they don’t take action.
We do not just hand over a slide deck of suggestions. We fix the issues directly or supply code-ready instructions for your internal team. Form fields, page layouts, interactive elements, navigation friction — we handle the changes that affect decision-making and action.
Slow pages kill conversion. So do broken journeys. We streamline your front-end performance, backend efficiency, and how quickly users get from interest to enquiry. Fast, clear, and distraction-free pages convert more. We make sure yours do.
You see actual conversion rates. You see form completions, click paths, abandonment points, and lead outcomes. We strip out the vanity metrics and focus on the actions that drive revenue.
Traffic means nothing if it doesn’t lead to action. Kraken Dev Co’s Conversion Optimisation service is built to turn visitors into leads, signups, or sales. We find where the drop-offs happen and fix what’s holding users back.
We focus on actions that bring value, not views.
This isn’t about driving more traffic. It’s about doing more with what’s already there. This service is made for:
Businesses spending on ads but seeing poor return
Sites with decent traffic but underwhelming leads or sales
Teams with in-house marketing that need technical support to push results further
SaaS products, lead generation platforms, and e-commerce brands that rely on clear funnels
If your website is underperforming and you know it should be doing more, this is how we fix it.
We approach conversion like developers, not designers. That means we look at systems, not just screens. We build every solution to perform under real conditions, not just pass a heuristic checklist.
You don’t need another surface-level audit. You need someone who can dig into your code, understand your customer flow, and actually make the right changes live. That’s what we do.
If your site is getting traffic but not enough action, it’s time to fix what is blocking conversions. Kraken Dev Co identifies where users drop off, why they hesitate, and what needs to change to turn visits into results.
We test, measure, and implement changes that make a real difference, not just on paper, but in your bottom line.
Get in touch today and let’s unlock the full potential of your traffic.
Kraken Dev Co builds custom digital platforms for businesses that need more than a template. We deliver scalable web apps, SEO-ready sites, and long-term support with a practical, hands-on approach.
Follow us for no-fluff insights & inspiration straight from the dev desk.
© Kraken Dev Co. All Rights Reserved