ChatGPT Ads Now Writes Your Ad Copy: What SMEs Should Know Before Using It
A New Feature Worth Knowing About ChatGPT Ads has introduced a feature that generates ad copy suggestions automatically. When you click “Add new ad” within the platform, it produces a suggested advert based on your website and existing campaign settings. You can review, edit, and approve the copy before anything goes live. Screenshots shared by […]
How Customer Experience Shapes AI Shopping Recommendations
AI Shopping Recommendations Are Becoming More Customer-Focused AI-assisted shopping systems are paying closer attention to customer experience when deciding which businesses to recommend. They are not only looking at what brands say about themselves. They can also use signals from reviews, comparison sites, forums and customer feedback to understand whether a business is likely to […]
What Is the Purchasing Process in E-Commerce?
We don’t guess. We systemise conversions. The purchasing process in e-commerce isn’t linear—it’s an engineered flow designed to guide users from awareness to action and beyond. At Kraken Dev Co, we build eCommerce infrastructure that not only drives online sales, but owns each phase of the journey with intent. Whether you’re running an online store […]
What Is Ecommerce Buying?
Architecting the Digital Commerce Engine Ecommerce buying isn’t about browsing products. It’s about precision-built infrastructure designed to convert, scale, and optimise profit. At Kraken Dev Co, we don’t just build online stores. We engineer ecommerce systems that sell. This guide breaks down what ecommerce buying really means—from system logic to customer experience, from platform architecture […]