What Is the Role of Conversion Optimisation?
Stop Wasting Traffic. Start Engineering Conversions. Conversion optimisation isn’t an optional enhancement. It’s core infrastructure. Most websites attract traffic. Few convert it. If your site bleeds users at every scroll, click, and bounce, you don’t need more traffic—you need better engineering. At Kraken Dev Co, conversion rate optimisation (CRO) is a discipline, not a tactic. […]