Kraken Dev Co

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Straight From The Dev Desk

Missing Google Reviews A Practical Checklist for Local Businesses

What happened Google reviews can sometimes disappear from a Google Business Profile without much warning. For local businesses, this can

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How Local Businesses Should Design a Subdomain Blog That Supports SEO

What happened Local businesses are using subdomain blogs to publish helpful, informational content while keeping their main websites focused on

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Google Ads’ Gemini Dashboards What Real-Time Reporting Means for Marketers

Google Ads is introducing Gemini-powered dashboards that let advertisers explore performance data using simple text prompts. Instead of building reports

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Banner with a laptop showing a glowing padlock over hex circuitry; headline reads 'How Internal Expertise Can Make Your Content Harder to Copy'

What happened AI has made it easier to produce content that looks clean, accurate and professional. That can be useful,

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How SMBs Can Build Trust With Better Reviews in 2026

What happened Customer reviews now play a larger role in local buying decisions. In 2026, people are looking closely at

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Banner promoting AI visibility: half-faced humanoid head with digital grid, data charts, and a person typing, plus the text 'Why AI Visibility Starts With Your Website and Mobile App' and krakendevco.com logo in corner.

What happened AI assistants such as ChatGPT, Gemini and Copilot are becoming a more common way for people to find

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Are Google Maps Image Links Better Than Uploads for Local SEO

What happened A common local SEO question is whether using a Google Maps image link on a local landing page

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How to Structure a Lead Generation Website That Turns Local Searchers Into Enquiries

What happened A clear lead generation website structure can help local businesses turn more website visitors into enquiries. The structure

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How AI Ad Placements Can Improve PPC Testing and Lead Tracking

What happened AI ad placements are becoming a more practical consideration for PPC teams. They can now appear through dedicated

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