Is Lead Gen Worth It?
Are You Paying for Leads or Renting Growth? Lead generation is the lifeblood of any business. But too often, companies hand it over to agencies without asking the real question—does this build something sustainable, or just keep you dependent? At Kraken Dev Co, we don’t buy into shortcuts. We build revenue engines that scale, adapt, […]
What Exactly Is a Schema And Why Should You Care About It?
When you fire up a new application, run a report, or save your latest project update, have you ever wondered how that data is actually stored and retrieved? Behind the scenes of every reliable digital system lies a foundational structure called a database schema—a carefully designed framework that keeps your information accurate, accessible, and secure. […]