Is Lead Generation a Skill or a Science?
What separates predictable revenue from pipeline chaos? That question cuts to the core of modern marketing and sales. In 2025, lead generation isn’t guesswork or gut feel. It’s not something you “just pick up.” It’s a strategic, multi-disciplinary skill—equal parts research, communication, creativity, systems thinking, and data fluency. At Kraken Dev Co, we don’t just […]