Web Design Services

Design That Performs, Not Just Looks Good

At Kraken Dev Co, we engineer digital experiences that do more than catch the eye. We build with intent. Every pixel, every line of code, every design pattern we deploy serves one outcome: measurable impact. Web design isn’t about decoration; it’s about direction backed by data. From bespoke builds to scalable UI systems, we don’t ship fluff. We ship functional design ecosystems that convert. We design like developers because we are developers, creating full-stack systems that bridge front-end craft with back-end logic, ensuring your site performs across all devices while driving real business outcomes.

Strategic design thinking with function-driven decisions
UX/UI design optimised for humans and accessibility
SEO and structured data built from the ground up
Conversion optimisation embedded by default

Our Strategic Design Approach

We don’t dive into design blind. Our approach begins with a strategy-first process where every design decision is driven by function. We define design concepts and segment goals, map user experience design to your target audience, create interactive design elements that retain attention, build custom designs on scalable architecture, and apply layout design principles for clarity and action. Every site starts with purpose, not preference.

Why Choose Kraken Dev Co?

Developer-Led Design Thinking

We Design Like Developers, Because We Are Our front-end builds integrate clean, modular code with UI that responds intelligently across devices. We use Google Web Designer for responsive builds, optimise source code with Google Fonts, and employ Figma, Adobe XD, and Sketch for prototyping and systems mapping. Our process includes QA that flags code errors, checks screen compatibility, and verifies layout responsiveness across all major browsers.

Human-Centered UX/UI Design

Interfaces That Put People First Great UX design begins with empathy. We optimise for the people behind the screens, creating client-side interfaces responsive to any screen, accessible sites with strong colour systems and semantic HTML, navigation and CTA placement driven by real user behaviour, and dynamic content integration that adapts to context and timing. Your users don't think about UX, but they'll feel it when it's missing.

SEO and Performance Built-In

Visibility Engineered From Day One Design without visibility is wasted. Our sites are built for search from the ground up with clean, crawlable code, structured data using custom schema, technical SEO planning at the design stage, page speed and responsive layout tuned to Google's core vitals, and integrated advanced SEO including meta structures and internal linking strategies.

Conversion Optimisation by Default

Every Design Built for Action Through our conversion optimisation process, we continuously test, refine, and improve conversion rates post-launch. We implement heatmap-informed design for CTA placement, conversion funnels defined by user journey analytics, modular layouts tailored to lead gen and ecommerce performance, and A/B testing protocols backed by data, not hunches.

Who This Service Is For

Our web design services are built for businesses that understand design is a strategic asset, not just visual decoration. Whether you’re launching a high-performance website, looking to improve design-led conversion rates, needing to eliminate slow and clunky user experiences, or wanting to align your design to real-world outcomes, we work with companies that value measurable impact over aesthetic preferences. We specialise in ecommerce platforms requiring conversion-optimised product pages and checkout journeys, lead generation sites needing smart form design and data capture, and content-driven businesses requiring full CMS integration and scalable design systems.

Our Web Design Strategy

We deliver comprehensive design solutions that integrate every aspect of digital performance through systematic implementation and continuous optimisation.

Strategic Foundation and Planning:

We begin by defining design concepts and segmenting goals, mapping user experience design to target audiences, and creating interactive design elements that retain attention. Every project starts with strategy-first thinking that aligns design decisions with business objectives and user needs.

Design and Development Integration:

Our team bridges front-end craft with back-end logic, using modern tools including Figma, Sketch, Adobe XD for live prototyping, Webflow, WordPress, and a headless CMS based on your technology stack. We implement HTML5, SCSS, JavaScript, React, and Vue to create responsive, scalable design systems that work across all browsers and devices.

Content and System Integration:

Design alone doesn't drive results, so we integrate content directly into our design systems through structured content block frameworks, support for static, dynamic and ad-supported content, full CMS integration, and browser-enhanced features with JS-powered interactivity. No more silos between design and content.

Performance and Conversion Optimisation

We implement conversion-friendly design patterns, including responsive product pages optimised for cart flow, lead-generation form design with smart routing and data capture, integration with payment gateways, CRMs, and stock management tools, plus ongoing A/B testing protocols to continuously improve performance based on real user data and analytics insights.

Ready to Build Something That Works?

If you’re ready to launch a high-performance website, improve design-led conversion rates, eliminate slow and clunky user experiences, and align your design to real-world outcomes, then it’s time to talk. We design systems that work for your users, your business, and your future growth through strategic thinking, technical excellence, and measurable results.

Want to Talk? Contact Us

If you’re ready to improve your search visibility or need a development partner who understands your needs, we’d love to hear from you. Get in touch and let’s talk about what you need.