Kraken Dev Co

Custom Schema Markup

Structure Your Data. Strengthen Your Search Performance.

Turn Your Site Into a Search-Ready Data Source

Search engines are no longer guessing. They expect structure. Custom Schema markup helps Google interpret your content clearly, match it to user intent, and display it with greater prominence in search results. At Kraken Dev Co, we build Schema strategies that go beyond plugins and presets. We write and implement tailored markup that reflects your business, your content types, and your performance goals.

This isn’t generic SEO. This is structured data done properly.

 

What Custom Schema Does

Clarifies your content for search engines

Schema gives Google the context it needs to understand your services, content, locations, and relationships.

Enables rich search features

With the right markup, your content can appear with FAQs, star ratings, product details, service types, events, and more directly in search results.

Improves indexing and relevance

Well-structured Schema helps search engines crawl, categorise, and rank your content more accurately and efficiently.

Supports E-E-A-T and long-term visibility

Custom markup reinforces trust signals by highlighting authorship, credentials, locations, and key relationships across your site.

Our Schema ServiceIncludes

  • Manual auditing of your current markup
  • Design of a structured data strategy aligned with your business type
  • Creation of accurate, custom JSON-LD Schema markup
  • Validation and testing using Google’s Rich Results and Schema.org tools
  • Implementation support across CMS, hardcoded pages, or templates
  • Monitoring and refinement based on live search feedback

When You Need More Than a Plugin

Many SEO plugins generate the same boilerplate Schema for every page. That’s fine for basics, but it doesn’t scale — and it doesn’t perform.

We specialise in creating Schema for:

  • Local services with multiple locations

  • B2B businesses needing service and software-specific Schema

  • Publishers and content-heavy sites

  • Platforms using custom post types or programmatic page generation

  • Complex offerings with layered product, service, and FAQ content

If you want search engines to understand your business properly, you need a Schema strategy built from the ground up.

Want to Talk? Contact Us

If your business depends on organic search, you cannot afford surface-level SEO. You need technical leadership, structured optimisation, and a team that understands what drives lasting visibility.

At Kraken Dev Co, we build SEO strategies that hold up under real competition and scale with your growth. Whether you are preparing for expansion, cleaning up after a migration, or ready to outrank serious rivals, we are ready to help.

Get in touch today and let’s talk about how we can strengthen your search performance properly.