Custom Schema Markup Services

What We Offer

Search engines don’t guess anymore, they parse, classify, and rank. If your content isn’t structured, it’s invisible. Kraken Dev Co builds custom Schema markup that transforms your site into a search-ready data source. No builders. No plugins. Just raw, precise, JSON-LD schema tailored for your business schema, content type, and performance goals. We handwrite clean, validated code snippets for every unique page and data type, all fully compliant with the Schema Registry.

Custom JSON-LD schema markup development
Full structured data strategy and implementation
Rich snippets and Knowledge Panel optimisation
Testing and validation using Google’s tools

Our Schema Approach

Schema markup is the language of context. It gives major search engines the structured data they need to understand what your site offers. Structured data isn’t decoration; it’s infrastructure for SEO strategy. When built right, it gives your site leverage across Google Search, Google News, image searches, and even social media profiles, leading to enhanced visibility and higher conversion rates.

Why Choose Kraken Dev Co?

Beyond Plugins: Handcrafted Precision

Most SEO plugins generate the same predefined format of Schema across every page. They miss inverse properties, skip nuanced item types, and fail to reflect custom post types or complex hierarchies. We handwrite JSON-LD structured data for every content type, ensuring your markup reflects visible content, quotation marks, image URL structures, and item properties properly.

Complete Schema Coverage

We cover all structured data types and schema properties, including Organization Schema, LocalBusiness Schema, Product Schema Markup, Article Schema, FAQPage Schema, Event Schema, Job Posting Schema, and Breadcrumb Schema. Each implementation is custom-built for your specific business schema markup, content strategies, and performance goals.

Rich Results That Convert

Real, handcrafted structured markup unlocks rich snippets with FAQs, reviews, star ratings, and price tags embedded directly in results. This leads to Knowledge panels, enhanced visibility in Google Search and News, better image search performance, and support for the wide range of schema types from Schema.org.

Technical Excellence

We don't use visual Schema Builders. We know every single Schema type and property. We write everything in the preferred JSON-LD format and build for performance, not just appearance. We've seen common type issues break rich results and understand how structured markup ties into real-world rankings.

Who This Service Is For

Our custom Schema markup services are designed for businesses that need more than boilerplate solutions. We specialise in building Schema markup for multi-location service businesses, digital marketers managing dynamic content, publishers using programmatic page generation, e-commerce sites with layered product and service relationships, and professional services with highly detailed offerings. If you’re serious about owning your niche in search, you need a Schema setup that fits your business, not the plugin’s defaults.

Our Schema Strategy

We take a comprehensive approach to structured data implementation, ensuring every element is precisely crafted and thoroughly tested.

Audit and Analysis

We manually inspect your current schema code, finding broken implementations, incomplete data, or misaligned item types. This thorough analysis identifies opportunities for enhanced visibility in search engine results and improved alignment with search query intent.

Structured Data Strategy

We design a tailored architecture based on your business schema markup, content strategies, and the types of schema that will benefit your search visibility most. This strategic approach ensures maximum impact from your structured data investment.

Schema Code Development

We handwrite JSON-LD structured data for every content type, ensuring compliance with Schema Registry standards. Our markup is tested in Google's Structured Data Testing Tool and Rich Results Test, guaranteeing clean, validated code that search engines can parse effectively.

Implementation and Monitoring

We guide your team or handle deployment across your CMS, hardcoded sites, or templated platforms. Post-launch, we track how search listings adapt and refine based on live query data and user behaviour, ensuring ongoing optimisation and performance.

Ready to Get Started?

Whether you’re recovering from a botched migration, preparing to scale service offerings, launching product-rich pages, or cleaning up bloated plugin output, you need structured data that gives you an edge. At Kraken Dev Co, we don’t just implement Schema, we engineer it. Our structured data services are built to reinforce search engine optimisation, improve your appearance in search results, and back your brand with technical clarity.

Want to Talk? Contact Us

If you’re ready to improve your search visibility or need a development partner who understands your needs, we’d love to hear from you. Get in touch and let’s talk about what you need.