How Do I Do SEO for Google My Business?
The Developer-First Guide to Owning Local Search If you’re not showing up on Google Maps, you’re invisible. Local SEO isn’t a checkbox—it’s core infrastructure. Your Google Business Profile (GBP) isn’t just a digital listing. It’s your strongest tool for capturing organic traffic, driving qualified leads, and outclassing the competition in local search rankings. At Kraken […]
Can I Build an App for Free? Here’s What You Need to Know in 2025
The Truth About Free App Development—From Kraken Dev Co You’ve got an app idea. But no budget. The good news? You don’t need one to start. In 2025, it’s possible to build functional mobile applications with zero upfront costs using no-code app development platforms. But “free” comes with trade-offs. At Kraken Dev Co, we strip […]
How Does AI Work for Beginners?
Understand AI From the Ground Up — Kraken Dev Co Artificial Intelligence isn’t mystical. It’s not sentient. It’s engineered. And at Kraken Dev Co, we architect, audit, and deploy AI systems that serve actual business objectives— not hype cycles. If you’re a developer, founder, or enterprise decision-maker looking to demystify how AI works, this breakdown […]
What’s the Point of a Schema—And Why Should You Care?
If your database had a brain, what would it look like? And if your brain ran like a database, how would it think? The answer to both lies in one concept: schema. From cognitive science to SQL queries, schema is a universal structure that shapes how systems—biological and digital—understand, store, and process information. At Kraken […]
What Is the Difference Between SEO and CRO?
Search Traffic Is Useless Without Conversions. Conversions Are Impossible Without Traffic. SEO and CRO are not rivals. They’re partners in performance. At Kraken Dev Co, we don’t ask which matters more—we demand both. Search Engine Optimisation (SEO) drives targeted traffic. Conversion Rate Optimisation (CRO) turns that traffic into action. Understanding the difference isn’t just academic—it’s […]
Why Should We Hire You as a Lead Generation Specialist?
Are You Still Guessing Your Way to Pipeline Growth? Lead generation is not optional. It’s the pulse of sales velocity, deal volume, and recurring revenue. If your sales team is chasing instead of closing, you don’t need more software—you need a lead generation specialist. At Kraken Dev Co, we know no CRM or funnel hack […]
Is SEO Better Than Ads? Kraken Dev Co Breaks It Down
Search Power: Rent It or Build It When you’re chasing growth, the question isn’t “Should I do SEO or Google Ads?” It’s this: “Do I want to rent visibility or build it?” At Kraken Dev Co, we design systems that compound. SEO isn’t a marketing gimmick—it’s infrastructure. Ads are tools. Used right, both can perform. […]
What’s Another Word for Schema? Understanding the Framework Behind Smarter SEO
What if the problem isn’t your content—but the way it’s structured? Many brands obsess over keywords, content length, and backlinks. But without the right structure—without schema—search engines can’t understand what you’re saying. And if they don’t understand you, they won’t rank you. Schema isn’t just jargon. It’s a core part of how modern websites communicate […]
What Is the Purchasing Process in E-Commerce?
We don’t guess. We systemise conversions. The purchasing process in e-commerce isn’t linear—it’s an engineered flow designed to guide users from awareness to action and beyond. At Kraken Dev Co, we build eCommerce infrastructure that not only drives online sales, but owns each phase of the journey with intent. Whether you’re running an online store […]
Can You Really Become a Web Developer Without a Degree?
What if the only thing standing between you and a career in tech… is a myth? You’ve heard it. Maybe from a teacher, a recruiter, or even a well-meaning friend: “You need a computer science degree to work in web development.” Let’s be blunt—2025 has buried that narrative. If you’ve got the skills and the […]