Is Lead Generation Really That Hard? Yes — But Here’s How to Make It Work
What if the real reason your leads are drying up isn’t your product — it’s your strategy? If your team is constantly chasing the wrong leads or waiting months to close a single deal, you’re not alone. B2B lead generation is one of the most misunderstood — and mismanaged — functions in business. Yet it […]
Backlinks in SEO: Infrastructure-Level Strategy from Kraken Dev Co
Forget surface metrics. At Kraken Dev Co, we engineer search engine optimisation (SEO) like infrastructure. Backlinks aren’t noise—they’re routing protocols. Just like code dependencies, backlinks either power performance or break systems. Backlinks are links from external domains pointing to your site. Search engines see these as trust signals—like votes of confidence from authoritative websites. Done […]
Is Web Design a Good Career in 2025? Let’s Talk
Have you ever looked at a beautiful website and thought, “Someone actually designed this—could I do that?” If so, you’re not alone. Thousands of people each year consider web design as a career move, whether they’re coming from creative fields, tech adjacent roles, or starting fresh. But is web design still a good career in […]
What Is Ecommerce Buying?
Architecting the Digital Commerce Engine Ecommerce buying isn’t about browsing products. It’s about precision-built infrastructure designed to convert, scale, and optimise profit. At Kraken Dev Co, we don’t just build online stores. We engineer ecommerce systems that sell. This guide breaks down what ecommerce buying really means—from system logic to customer experience, from platform architecture […]
What Is a Schema Example? And Why It Might Be the SEO Blind Spot Slowing You Down
You’ve optimised your pages, earned backlinks, created expert content—yet your visibility still plateaus. You tweak titles. You adjust internal links. Still, nothing moves. The problem might not be content or keywords. It might be structure. And the structural fix is something too many teams overlook: schema. At Kraken Dev Co, we don’t just optimise for […]
What Does Schema Really Mean and Why Should You Care?
Have you ever wondered how both your brain and your favourite apps make sense of chaos? That’s not magic. It’s schema. At Kraken Dev Co, we build for scale, speed, and structure. And in the digital world, schema is the architecture behind that structure—everywhere from your mind to your backend infrastructure. In this post, we’re […]
What Are Good Coding Projects?
Strategic Builds That Prove You Know What You’re Doing — Kraken Dev Co Forget filler. If you’re looking to build real credibility as a developer, your portfolio should reflect code that solves problems—not toy apps. At Kraken Dev Co, we approach side projects the same way we approach client work: performance-first, technically tight, built for […]
What Does a Lead Gen Specialist Actually Do and Why Are They More Important Than Ever in 2025?
Is your business growing faster than your sales team can keep up? You’re not alone. As markets shift, competition intensifies, and buyer journeys grow more complex, the need for skilled lead generation has never been more clear. Enter the lead generation specialist , a behind-the-scenes role that’s quietly reshaping how businesses find and qualify potential […]
What Is Conversion Optimisation?
Patch the Leaks. Engineer the Flow. Every session is a stake in your profit margin. Every bounce is a loss. At Kraken Dev Co, we don’t design for looks—we engineer for outcomes. Conversion optimisation isn’t decorative. It’s structural. It aligns code, content, and user behaviour into one goal: conversion. This is high-stakes digital engineering. Every […]
What does web design and development do?
Are you building a website, or building a digital engine for your business? Most people think of websites as digital brochures—static, aesthetic, sometimes interactive. But the reality is far deeper. At Kraken Dev Co, we don’t just build websites. We architect high-performance systems that operate as growth engines. Design and development aren’t just roles—they’re disciplines […]