What’s the Difference Between a Prototype and a Schema and Why Should You Care?
Ever wondered how your brain knows a robin is a bird, but doesn’t expect it to swim like a duck or look like an ostrich? That split-second categorisation happens through mental shortcuts—most notably prototypes and schemas. At Kraken Dev Co, we live and breathe user experience, AI modelling, and interface logic. And beneath every decision […]
Is Lead Generation Really That Easy? What Business Owners Need to Know in 2025
Lead generation: everyone’s talking about it, few are getting it right. So here’s the question—if lead generation is so simple, why are 80% of marketers still struggling with it? The truth is, lead generation isn’t about working harder or spending more—it’s about clarity, strategy, and execution. At Kraken Dev Co, we’ve worked with countless B2B […]
What Is the Google Algorithm for SEO?
Kraken Dev Co Dissects the Machine Driving Organic Search Google’s algorithm isn’t just code. It’s a volatile, learning system built to serve one goal: surface the most relevant, trustworthy content for any given query. To win in organic search, you must understand how that system works—and how to engineer for it. Kraken Dev Co doesn’t […]
Is Web Development Still a Good Career in 2025?
Are Web Developers Still in Demand—or Has the Game Changed? Ask five developers if web development is worth pursuing, and you’ll hear five different stories—but one consistent theme: demand hasn’t vanished. If anything, the web is expanding, fragmenting, rebuilding, and demanding smarter, faster, more reliable infrastructure. Every site, app, and API needs builders. And not […]
Can I Design an App Myself? A Complete Guide by Kraken Dev Co
In an age where mobile apps dominate every corner of the digital experience, many entrepreneurs and creators ask the same compelling question: “Can I design an app myself?” The honest answer is yes—but there’s a caveat. App development is no longer limited to large agencies or funded tech teams, but it does demand a blend […]
What Does It Mean to Create a Schema?
Why Your Database Design Strategy Needs a Rethink Are you setting your database up to scale—or to fall apart? Database schema design isn’t a checkbox. It’s the architectural foundation of everything from SaaS platforms to internal enterprise tools. When ignored, it turns into a breeding ground for permission issues, naming collisions, and maintenance chaos. At […]
Is Conversion Rate Optimisation Worth It? Kraken Dev Co Delivers the Answer
Your Traffic Is Burning Budget—Without CRO, It’s All Fire and Smoke You’re paying for clicks—whether through PPC, SEO, social ads, or email marketing. But traffic alone doesn’t generate revenue. Website visitors don’t equal customers. If your conversion rate is stuck, you’re not scaling—you’re stalling. Conversion Rate Optimisation (CRO) isn’t an add-on service. It’s core to […]
Does Lead Generation Pay Well? A Straight Answer for Business Owners Who Rely on Results
Is hiring a lead generator worth £30K a year — or a costly gamble that drains your sales pipeline? It is a fair question. If you’re leading a business, you’ve either paid for leads, hired someone to chase them, or watched budgets vanish into click campaigns that didn’t convert. So, when someone asks, “Does lead […]
How Much Do Web Developers Make in the UK? Let’s Talk Real Numbers.
Ever wondered what a web developer in the UK actually earns? Whether you’re eyeing a career change, hiring your first in-house dev, or navigating salary negotiations, understanding the numbers matters. Let’s cut through the vague job board chatter and give you a clear picture—backed by 2025 data and real-world benchmarks. The State of Web Development […]
What Is Meant by Machine Learning?
Machine Learning: The Engine Room of Smart Software Machine learning isn’t futuristic—it’s foundational. From fraud detection and autonomous vehicles to voice assistants and recommendation engines, machine learning models are already embedded in the infrastructure of modern business. If you’re wondering what is meant by machine learning, the answer isn’t buzzwords. It’s logic, data, and continuous […]