Is Web Development Still a Good Career in 2025?
Are Web Developers Still in Demand—or Has the Game Changed? Ask five developers if web development is worth pursuing, and you’ll hear five different stories—but one consistent theme: demand hasn’t vanished. If anything, the web is expanding, fragmenting, rebuilding, and demanding smarter, faster, more reliable infrastructure. Every site, app, and API needs builders. And not […]
Can I Design an App Myself? A Complete Guide by Kraken Dev Co
In an age where mobile apps dominate every corner of the digital experience, many entrepreneurs and creators ask the same compelling question: “Can I design an app myself?” The honest answer is yes—but there’s a caveat. App development is no longer limited to large agencies or funded tech teams, but it does demand a blend […]
What Does It Mean to Create a Schema?
Why Your Database Design Strategy Needs a Rethink Are you setting your database up to scale—or to fall apart? Database schema design isn’t a checkbox. It’s the architectural foundation of everything from SaaS platforms to internal enterprise tools. When ignored, it turns into a breeding ground for permission issues, naming collisions, and maintenance chaos. At […]
Is Conversion Rate Optimisation Worth It? Kraken Dev Co Delivers the Answer
Your Traffic Is Burning Budget—Without CRO, It’s All Fire and Smoke You’re paying for clicks—whether through PPC, SEO, social ads, or email marketing. But traffic alone doesn’t generate revenue. Website visitors don’t equal customers. If your conversion rate is stuck, you’re not scaling—you’re stalling. Conversion Rate Optimisation (CRO) isn’t an add-on service. It’s core to […]
Does Lead Generation Pay Well? A Straight Answer for Business Owners Who Rely on Results
Is hiring a lead generator worth £30K a year — or a costly gamble that drains your sales pipeline? It is a fair question. If you’re leading a business, you’ve either paid for leads, hired someone to chase them, or watched budgets vanish into click campaigns that didn’t convert. So, when someone asks, “Does lead […]
How Much Do Web Developers Make in the UK? Let’s Talk Real Numbers.
Ever wondered what a web developer in the UK actually earns? Whether you’re eyeing a career change, hiring your first in-house dev, or navigating salary negotiations, understanding the numbers matters. Let’s cut through the vague job board chatter and give you a clear picture—backed by 2025 data and real-world benchmarks. The State of Web Development […]
What Is Meant by Machine Learning?
Machine Learning: The Engine Room of Smart Software Machine learning isn’t futuristic—it’s foundational. From fraud detection and autonomous vehicles to voice assistants and recommendation engines, machine learning models are already embedded in the infrastructure of modern business. If you’re wondering what is meant by machine learning, the answer isn’t buzzwords. It’s logic, data, and continuous […]
Who Really Owns Your Schema—And Why It Matters More Than You Think
Ever had a deployment blow up because the database didn’t recognise the user? It’s a familiar story: everything works in dev, it passes test… and staging crashes with a cryptic error about a missing user. No code changed. No infrastructure broke. So what happened? Welcome to the silent failure mode of schema ownership. At Kraken […]
What Is the Difference Between Basic and Advanced SEO?
Basic SEO vs Advanced SEO: Understand the Gap or Stay Invisible Search Engine Optimisation (SEO) isn’t about checking boxes—it’s about commanding the SERPs. If your SEO strategy begins and ends with title tags and meta descriptions, you’re stuck at basic. Basic SEO is crawlable. Advanced SEO dominates. Kraken Dev Co builds the latter. This page […]
Is Lead Generation Really That Hard? Yes — But Here’s How to Make It Work
What if the real reason your leads are drying up isn’t your product — it’s your strategy? If your team is constantly chasing the wrong leads or waiting months to close a single deal, you’re not alone. B2B lead generation is one of the most misunderstood — and mismanaged — functions in business. Yet it […]