What Is Meant by Machine Learning?
Machine Learning: The Engine Room of Smart Software Machine learning isn’t futuristic—it’s foundational. From fraud detection and autonomous vehicles to voice assistants and recommendation engines, machine learning models are already embedded in the infrastructure of modern business. If you’re wondering what is meant by machine learning, the answer isn’t buzzwords. It’s logic, data, and continuous […]
Who Really Owns Your Schema—And Why It Matters More Than You Think
Ever had a deployment blow up because the database didn’t recognise the user? It’s a familiar story: everything works in dev, it passes test… and staging crashes with a cryptic error about a missing user. No code changed. No infrastructure broke. So what happened? Welcome to the silent failure mode of schema ownership. At Kraken […]
What Is the Difference Between Basic and Advanced SEO?
Basic SEO vs Advanced SEO: Understand the Gap or Stay Invisible Search Engine Optimisation (SEO) isn’t about checking boxes—it’s about commanding the SERPs. If your SEO strategy begins and ends with title tags and meta descriptions, you’re stuck at basic. Basic SEO is crawlable. Advanced SEO dominates. Kraken Dev Co builds the latter. This page […]
Is Lead Generation Really That Hard? Yes — But Here’s How to Make It Work
What if the real reason your leads are drying up isn’t your product — it’s your strategy? If your team is constantly chasing the wrong leads or waiting months to close a single deal, you’re not alone. B2B lead generation is one of the most misunderstood — and mismanaged — functions in business. Yet it […]
Backlinks in SEO: Infrastructure-Level Strategy from Kraken Dev Co
Forget surface metrics. At Kraken Dev Co, we engineer search engine optimisation (SEO) like infrastructure. Backlinks aren’t noise—they’re routing protocols. Just like code dependencies, backlinks either power performance or break systems. Backlinks are links from external domains pointing to your site. Search engines see these as trust signals—like votes of confidence from authoritative websites. Done […]
Is Web Design a Good Career in 2025? Let’s Talk
Have you ever looked at a beautiful website and thought, “Someone actually designed this—could I do that?” If so, you’re not alone. Thousands of people each year consider web design as a career move, whether they’re coming from creative fields, tech adjacent roles, or starting fresh. But is web design still a good career in […]
What Is Ecommerce Buying?
Architecting the Digital Commerce Engine Ecommerce buying isn’t about browsing products. It’s about precision-built infrastructure designed to convert, scale, and optimise profit. At Kraken Dev Co, we don’t just build online stores. We engineer ecommerce systems that sell. This guide breaks down what ecommerce buying really means—from system logic to customer experience, from platform architecture […]
What Is a Schema Example? And Why It Might Be the SEO Blind Spot Slowing You Down
You’ve optimised your pages, earned backlinks, created expert content—yet your visibility still plateaus. You tweak titles. You adjust internal links. Still, nothing moves. The problem might not be content or keywords. It might be structure. And the structural fix is something too many teams overlook: schema. At Kraken Dev Co, we don’t just optimise for […]
What Does Schema Really Mean and Why Should You Care?
Have you ever wondered how both your brain and your favourite apps make sense of chaos? That’s not magic. It’s schema. At Kraken Dev Co, we build for scale, speed, and structure. And in the digital world, schema is the architecture behind that structure—everywhere from your mind to your backend infrastructure. In this post, we’re […]
What Are Good Coding Projects?
Strategic Builds That Prove You Know What You’re Doing — Kraken Dev Co Forget filler. If you’re looking to build real credibility as a developer, your portfolio should reflect code that solves problems—not toy apps. At Kraken Dev Co, we approach side projects the same way we approach client work: performance-first, technically tight, built for […]