What’s Another Word for Schema? Understanding the Framework Behind Smarter SEO
What if the problem isn’t your content—but the way it’s structured? Many brands obsess over keywords, content length, and backlinks. But without the right structure—without schema—search engines can’t understand what you’re saying. And if they don’t understand you, they won’t rank you. Schema isn’t just jargon. It’s a core part of how modern websites communicate […]
What Is the Purchasing Process in E-Commerce?
We don’t guess. We systemise conversions. The purchasing process in e-commerce isn’t linear—it’s an engineered flow designed to guide users from awareness to action and beyond. At Kraken Dev Co, we build eCommerce infrastructure that not only drives online sales, but owns each phase of the journey with intent. Whether you’re running an online store […]
What Does Machine Learning Look Like in the Real World?
Ever asked your phone a question and got the perfect answer? That’s machine learning at work. But what else is it powering behind the scenes? At Kraken Dev Co, we don’t just build websites—we engineer systems. Machine learning (ML) isn’t some theoretical buzzword for us. It’s core infrastructure, silently reshaping everything from logistics algorithms to […]
Is Lead Generation Really That Easy? What Business Owners Need to Know in 2025
Lead generation: everyone’s talking about it, few are getting it right. So here’s the question—if lead generation is so simple, why are 80% of marketers still struggling with it? The truth is, lead generation isn’t about working harder or spending more—it’s about clarity, strategy, and execution. At Kraken Dev Co, we’ve worked with countless B2B […]
What Is the Google Algorithm for SEO?
Kraken Dev Co Dissects the Machine Driving Organic Search Google’s algorithm isn’t just code. It’s a volatile, learning system built to serve one goal: surface the most relevant, trustworthy content for any given query. To win in organic search, you must understand how that system works—and how to engineer for it. Kraken Dev Co doesn’t […]
Can I Design an App Myself? A Complete Guide by Kraken Dev Co
In an age where mobile apps dominate every corner of the digital experience, many entrepreneurs and creators ask the same compelling question: “Can I design an app myself?” The honest answer is yes—but there’s a caveat. App development is no longer limited to large agencies or funded tech teams, but it does demand a blend […]
Is Conversion Rate Optimisation Worth It? Kraken Dev Co Delivers the Answer
Your Traffic Is Burning Budget—Without CRO, It’s All Fire and Smoke You’re paying for clicks—whether through PPC, SEO, social ads, or email marketing. But traffic alone doesn’t generate revenue. Website visitors don’t equal customers. If your conversion rate is stuck, you’re not scaling—you’re stalling. Conversion Rate Optimisation (CRO) isn’t an add-on service. It’s core to […]
Does Lead Generation Pay Well? A Straight Answer for Business Owners Who Rely on Results
Is hiring a lead generator worth £30K a year — or a costly gamble that drains your sales pipeline? It is a fair question. If you’re leading a business, you’ve either paid for leads, hired someone to chase them, or watched budgets vanish into click campaigns that didn’t convert. So, when someone asks, “Does lead […]
What Is Meant by Machine Learning?
Machine Learning: The Engine Room of Smart Software Machine learning isn’t futuristic—it’s foundational. From fraud detection and autonomous vehicles to voice assistants and recommendation engines, machine learning models are already embedded in the infrastructure of modern business. If you’re wondering what is meant by machine learning, the answer isn’t buzzwords. It’s logic, data, and continuous […]
What Is the Difference Between Basic and Advanced SEO?
Basic SEO vs Advanced SEO: Understand the Gap or Stay Invisible Search Engine Optimisation (SEO) isn’t about checking boxes—it’s about commanding the SERPs. If your SEO strategy begins and ends with title tags and meta descriptions, you’re stuck at basic. Basic SEO is crawlable. Advanced SEO dominates. Kraken Dev Co builds the latter. This page […]