Does Lead Generation Actually Make Money?
What if you could run a business with 90% margins and no physical product? Lead generation isn’t speculation—it’s a revenue model. It’s structured, measurable, and highly profitable when executed correctly. The margins are wide, the setup is lean, and demand is constant. For businesses serious about performance, lead generation is more than viable—it’s strategic. At […]
What Does It Really Mean to Own a Schema?
Owning a Schema in SQL Server — Why It’s More Than Just a Name Have you ever granted someone access to your database, only to find they suddenly have control over more than you expected? That’s the power of schema ownership. But what does it really mean to own a schema—and why should developers, DBAs, […]
Is Coding Still Necessary for Web Design in 2025?
Can You Really Design a Website Without Writing a Single Line of Code? That question hits every aspiring designer at some point. Maybe you’re a creative who wants to break into web design. Maybe you’re running your own business and need to build fast. Maybe you’re a product designer who’s tired of waiting on dev […]
How Do You Create Your Own Schema? A Practical Blueprint for Developers
What’s the one thing developers forget that silently wrecks performance, security, and scaling? It’s not code. It’s schema design. At Kraken Dev Co, we treat database schema creation as a foundation—not a side task. If your schema is off, everything else—APIs, queries, dashboards—breaks down fast. Whether you’re using SQL Server, MySQL, or cloud-native stacks, this […]
Is Lead Generation a Skill or a Science?
What separates predictable revenue from pipeline chaos? That question cuts to the core of modern marketing and sales. In 2025, lead generation isn’t guesswork or gut feel. It’s not something you “just pick up.” It’s a strategic, multi-disciplinary skill—equal parts research, communication, creativity, systems thinking, and data fluency. At Kraken Dev Co, we don’t just […]
Is Lead Gen Worth It?
Are You Paying for Leads or Renting Growth? Lead generation is the lifeblood of any business. But too often, companies hand it over to agencies without asking the real question—does this build something sustainable, or just keep you dependent? At Kraken Dev Co, we don’t buy into shortcuts. We build revenue engines that scale, adapt, […]
What Exactly Is a Schema And Why Should You Care About It?
When you fire up a new application, run a report, or save your latest project update, have you ever wondered how that data is actually stored and retrieved? Behind the scenes of every reliable digital system lies a foundational structure called a database schema—a carefully designed framework that keeps your information accurate, accessible, and secure. […]
How Much Does It Cost to Build a Website in 2025? Here’s What You’re Really Paying For
Is your website a digital asset—or just dead weight online? In 2025, your website isn’t a nice-to-have. It’s your sales engine, credibility checkpoint, lead funnel and storefront—compressed into code. Yet, many businesses still ask, “How much does a website cost?” That’s the wrong question. The right one is: what should you invest to make your […]