What Is the Difference Between SEO and CRO?
Search Traffic Is Useless Without Conversions. Conversions Are Impossible Without Traffic. SEO and CRO are not rivals. They’re partners in performance. At Kraken Dev Co, we don’t ask which matters more—we demand both. Search Engine Optimisation (SEO) drives targeted traffic. Conversion Rate Optimisation (CRO) turns that traffic into action. Understanding the difference isn’t just academic—it’s […]
What Is the Role of Conversion Optimisation?
Stop Wasting Traffic. Start Engineering Conversions. Conversion optimisation isn’t an optional enhancement. It’s core infrastructure. Most websites attract traffic. Few convert it. If your site bleeds users at every scroll, click, and bounce, you don’t need more traffic—you need better engineering. At Kraken Dev Co, conversion rate optimisation (CRO) is a discipline, not a tactic. […]
Is Conversion Rate Optimisation Worth It? Kraken Dev Co Delivers the Answer
Your Traffic Is Burning Budget—Without CRO, It’s All Fire and Smoke You’re paying for clicks—whether through PPC, SEO, social ads, or email marketing. But traffic alone doesn’t generate revenue. Website visitors don’t equal customers. If your conversion rate is stuck, you’re not scaling—you’re stalling. Conversion Rate Optimisation (CRO) isn’t an add-on service. It’s core to […]
What Is Conversion Optimisation?
Patch the Leaks. Engineer the Flow. Every session is a stake in your profit margin. Every bounce is a loss. At Kraken Dev Co, we don’t design for looks—we engineer for outcomes. Conversion optimisation isn’t decorative. It’s structural. It aligns code, content, and user behaviour into one goal: conversion. This is high-stakes digital engineering. Every […]