Is Lead Generation Really That Easy? What Business Owners Need to Know in 2025
Lead generation: everyone’s talking about it, few are getting it right. So here’s the question—if lead generation is so simple, why are 80% of marketers still struggling with it? The truth is, lead generation isn’t about working harder or spending more—it’s about clarity, strategy, and execution. At Kraken Dev Co, we’ve worked with countless B2B […]
Does Lead Generation Pay Well? A Straight Answer for Business Owners Who Rely on Results
Is hiring a lead generator worth £30K a year — or a costly gamble that drains your sales pipeline? It is a fair question. If you’re leading a business, you’ve either paid for leads, hired someone to chase them, or watched budgets vanish into click campaigns that didn’t convert. So, when someone asks, “Does lead […]
Is Lead Generation Really That Hard? Yes — But Here’s How to Make It Work
What if the real reason your leads are drying up isn’t your product — it’s your strategy? If your team is constantly chasing the wrong leads or waiting months to close a single deal, you’re not alone. B2B lead generation is one of the most misunderstood — and mismanaged — functions in business. Yet it […]
What Does a Lead Gen Specialist Actually Do and Why Are They More Important Than Ever in 2025?
Is your business growing faster than your sales team can keep up? You’re not alone. As markets shift, competition intensifies, and buyer journeys grow more complex, the need for skilled lead generation has never been more clear. Enter the lead generation specialist , a behind-the-scenes role that’s quietly reshaping how businesses find and qualify potential […]