Google Ads’ Gemini Dashboards: What Real-Time Reporting Means for Marketers
Google Ads is introducing Gemini-powered dashboards that let advertisers explore performance data using simple text prompts. Instead of building reports manually, advertisers will be able to ask questions and see charts, graphs and tables update in real time. The dashboards show metrics such as impressions, clicks, video views and cost. They also show performance by […]
How AI Ad Placements Can Improve PPC Testing and Lead Tracking
What happened AI ad placements are becoming a more practical consideration for PPC teams. They can now appear through dedicated AI platforms or within existing campaign types such as Search, Shopping and Performance Max. Instead of relying only on fixed ad formats, these placements often work better when creative assets can adjust to user intent. […]