Google Ads’ Gemini Dashboards: What Real-Time Reporting Means for Marketers
What Google’s Dashboards feature actually does In May 2026, Google introduced Dashboards, a reporting tool built into Google Ads with Gemini. Instead of building reports manually, advertisers can explore their performance data by typing a prompt, and the charts, graphs and tables update in real time based on the query. The dashboards show metrics such […]
How AI Ad Placements Can Improve PPC Testing and Lead Tracking
What happened AI ad placements are becoming a more practical consideration for PPC teams. They can now appear through dedicated AI platforms or within existing campaign types such as Search, Shopping and Performance Max. Instead of relying only on fixed ad formats, these placements often work better when creative assets can adjust to user intent. […]