What’s Another Word for Schema? Understanding the Framework Behind Smarter SEO

What if the problem isn’t your content—but the way it’s structured? Many brands obsess over keywords, content length, and backlinks. But without the right structure—without schema—search engines can’t understand what you’re saying. And if they don’t understand you, they won’t rank you. Schema isn’t just jargon. It’s a core part of how modern websites communicate […]
What Is a Schema Example? And Why It Might Be the SEO Blind Spot Slowing You Down

You’ve optimised your pages, earned backlinks, created expert content—yet your visibility still plateaus. You tweak titles. You adjust internal links. Still, nothing moves. The problem might not be content or keywords. It might be structure. And the structural fix is something too many teams overlook: schema. At Kraken Dev Co, we don’t just optimise for […]
What Does Schema Really Mean and Why Should You Care?

Have you ever wondered how both your brain and your favourite apps make sense of chaos? That’s not magic. It’s schema. At Kraken Dev Co, we build for scale, speed, and structure. And in the digital world, schema is the architecture behind that structure—everywhere from your mind to your backend infrastructure. In this post, we’re […]