Are Google Maps Image Links Better Than Uploads for Local SEO?
The short answer, and why the question comes up For a while, some local SEO practitioners linked images directly from Google Maps instead of uploading their own, on the theory that a Maps image carried location authority a normal upload did not. The short answer in 2026 is that it is not worth relying on. […]
How to Structure a Lead Generation Website That Turns Local Searchers Into Enquiries
What happened A clear lead generation website structure can help local businesses turn more website visitors into enquiries. The structure is straightforward: Create one page for each main service, one page for each location, use the homepage to explain the brand, and keep location pages focused. Location pages should guide visitors towards the main service […]
How to Make Your Website Easier for ChatGPT to Find
What has changed ChatGPT and other AI search tools are changing how people find information online. Instead of only showing a list of links, these tools can turn a user’s prompt into search queries, review relevant web pages, and bring the information together in one response. For business owners, this means online visibility is no […]
Why Your Google Rankings May Have Changed Between 8 and 12 June
Why Your Google Rankings May Have Changed Between 8 and 12 June What happened Google Search rankings showed unusual movement between 8 and 12 June. Many SEO professionals reported sharp changes in traffic, visibility and keyword positions during this period. The timing was particularly difficult for website owners because it came soon after the May […]
Optimise Once, Adapt Everywhere: Making Your Content Work on Each Platform
What’s happening You may be sharing the same idea across your website, LinkedIn, Reddit, and your Google Business Profile. The key question is whether it should look identical everywhere, or be adjusted depending on where it appears. In most cases, content works better when you adapt it to the platform, because people use each channel […]
What Is the Highest Score on SEO? Kraken Dev Co’s Answer
The SEO Score Is Not the Goal. It’s a Health Check. Scoring 100 on an SEO audit won’t guarantee top placement on Google Search. It won’t guarantee search traffic, conversions, or revenue either. But if your SEO score is below 80, it likely signals technical debt or structural gaps that limit your visibility. At Kraken […]
How Do I Do SEO for Google My Business?
The Developer-First Guide to Owning Local Search If you’re not showing up on Google Maps, you’re invisible. Local SEO isn’t a checkbox—it’s core infrastructure. Your Google Business Profile (GBP) isn’t just a digital listing. It’s your strongest tool for capturing organic traffic, driving qualified leads, and outclassing the competition in local search rankings. At Kraken […]
Is SEO Better Than Ads? Kraken Dev Co Breaks It Down
Search Power: Rent It or Build It When you’re chasing growth, the question isn’t “Should I do SEO or Google Ads?” It’s this: “Do I want to rent visibility or build it?” At Kraken Dev Co, we design systems that compound. SEO isn’t a marketing gimmick—it’s infrastructure. Ads are tools. Used right, both can perform. […]
What Is the Google Algorithm for SEO?
Kraken Dev Co Dissects the Machine Driving Organic Search Google’s algorithm isn’t just code. It’s a volatile, learning system built to serve one goal: surface the most relevant, trustworthy content for any given query. To win in organic search, you must understand how that system works—and how to engineer for it. Kraken Dev Co doesn’t […]
What Is the Difference Between Basic and Advanced SEO?
Basic SEO vs Advanced SEO: Understand the Gap or Stay Invisible Search Engine Optimisation (SEO) isn’t about checking boxes—it’s about commanding the SERPs. If your SEO strategy begins and ends with title tags and meta descriptions, you’re stuck at basic. Basic SEO is crawlable. Advanced SEO dominates. Kraken Dev Co builds the latter. This page […]