Missing Google Reviews: A Practical Checklist for Local Businesses
What happened Google reviews can sometimes disappear from a Google Business Profile without much warning. For local businesses, this can be confusing and frustrating, especially when the reviews came from genuine customers. Most missing review issues tend to fall into three areas: business policy issues, spam or competitor activity, and Google’s own moderation systems. These […]
How Local Businesses Should Design a Subdomain Blog That Supports SEO
What happened Local businesses are using subdomain blogs to publish helpful, informational content while keeping their main websites focused on services, enquiries and conversions. This approach can work well when the main website needs to stay clear, direct and action-focused. The blog can then support people who are still researching, comparing options or learning about […]
Why AI Visibility Starts With Your Website and Mobile App
What happened AI assistants such as ChatGPT, Gemini and Copilot are becoming a more common way for people to find information online. Instead of using a traditional search engine and comparing several links, people can now ask an AI assistant for guidance, recommendations or a direct answer. For brands, this creates a practical challenge. Websites […]
Are Google Maps Image Links Better Than Uploads for Local SEO?
What happened A common local SEO question is whether using a Google Maps image link on a local landing page can affect performance because the original image file name is no longer visible. In practice, using a Google Maps image in this way does not harm SEO simply because the file name is missing. The […]
How to Structure a Lead Generation Website That Turns Local Searchers Into Enquiries
What happened A clear lead generation website structure can help local businesses turn more website visitors into enquiries. The structure is straightforward: Create one page for each main service, one page for each location, use the homepage to explain the brand, and keep location pages focused. Location pages should guide visitors towards the main service […]
How to Make Your Website Easier for ChatGPT to Find
What has changed ChatGPT and other AI search tools are changing how people find information online. Instead of only showing a list of links, these tools can turn a user’s prompt into search queries, review relevant web pages, and bring the information together in one response. For business owners, this means online visibility is no […]
Why Your Google Rankings May Have Changed Between 8 and 12 June
Why Your Google Rankings May Have Changed Between 8 and 12 June What happened Google Search rankings showed unusual movement between 8 and 12 June. Many SEO professionals reported sharp changes in traffic, visibility and keyword positions during this period. The timing was particularly difficult for website owners because it came soon after the May […]
Optimise Once, Adapt Everywhere: Making Your Content Work on Each Platform
What’s happening You may be sharing the same idea across your website, LinkedIn, Reddit, and your Google Business Profile. The key question is whether it should look identical everywhere, or be adjusted depending on where it appears. In most cases, content works better when you adapt it to the platform, because people use each channel […]
What Is the Highest Score on SEO? Kraken Dev Co’s Answer
The SEO Score Is Not the Goal. It’s a Health Check. Scoring 100 on an SEO audit won’t guarantee top placement on Google Search. It won’t guarantee search traffic, conversions, or revenue either. But if your SEO score is below 80, it likely signals technical debt or structural gaps that limit your visibility. At Kraken […]
How Do I Do SEO for Google My Business?
The Developer-First Guide to Owning Local Search If you’re not showing up on Google Maps, you’re invisible. Local SEO isn’t a checkbox—it’s core infrastructure. Your Google Business Profile (GBP) isn’t just a digital listing. It’s your strongest tool for capturing organic traffic, driving qualified leads, and outclassing the competition in local search rankings. At Kraken […]