How to Use Claude to Find On-Page Gaps for AI Search (And Why It Affects Your Local Rankings)
What Happened A growing number of local SEO practitioners are using Claude, Anthropic’s AI assistant, to review on-page content and identify gaps that may be limiting visibility in AI-powered search results. GeoGrid scanning data adds context to this: a sample of 50 GeoGrid scans found that 82% of businesses ranked outside the top three positions, […]
Google Clarifies How to Spot Legitimate Google Business Profile Messages: What SMEs Need to Know
What Happened Google has recently clarified how businesses can identify genuine messages sent through Google Business Profile (GBP), helping owners distinguish official communications from potential scams or spam. At the same time, Google has continued to shed light on how AI-powered search responses are generated, confirming that websites and Business Profiles are used as direct […]
A Static Google Business Profile Is No Longer Enough
Google Search is changing. AI is now being used to generate responses directly in search results, pulling information from websites and Business Profiles to create summaries, answer questions, and serve up clickable citations. If your online presence has not kept pace, you may already be losing visibility without realising it. This is not a distant […]
How to Turn a Local SEO Audit Into an Action Plan With AI
What Happened Google’s AI-powered search features now pull information directly from business websites and Google Business Profiles when generating responses to user queries. These responses can include clickable links and citations, meaning businesses have a real opportunity to appear in AI-generated results, not just traditional blue-link listings. The way Google selects sources for these responses […]
How to Help Your Business Show Up in Google’s AI Search Results
Google is changing the way people find businesses online. AI-powered search results are now appearing at the top of Google, pulling information directly from websites and Business Profiles to answer user queries. These results often include clickable links and citations, which means businesses that are prepared could gain new visibility without paying for ads. Google […]
Why Your Google Rankings May Have Changed Between 8 and 12 June
What happened Google Search rankings showed unusual movement between 8 and 12 June. Many SEO professionals reported sharp changes in traffic, visibility and keyword positions during this period. The timing was particularly difficult for website owners because it came soon after the May 2026 Core Update officially finished on 2 June. Businesses that were already […]
Are Google Maps Image Links Better Than Uploads for Local SEO?
What happened A common local SEO question is whether using a Google Maps image link on a local landing page can affect performance because the original image file name is no longer visible. In practice, using a Google Maps image in this way does not harm SEO simply because the file name is missing. The […]
Google Ads’ Gemini Dashboards: What Real-Time Reporting Means for Marketers
Google Ads is introducing Gemini-powered dashboards that let advertisers explore performance data using simple text prompts. Instead of building reports manually, advertisers will be able to ask questions and see charts, graphs and tables update in real time. The dashboards show metrics such as impressions, clicks, video views and cost. They also show performance by […]
How Local Businesses Should Design a Subdomain Blog That Supports SEO
What happened Local businesses are using subdomain blogs to publish helpful, informational content while keeping their main websites focused on services, enquiries and conversions. This approach can work well when the main website needs to stay clear, direct and action-focused. The blog can then support people who are still researching, comparing options or learning about […]
Missing Google Reviews: A Practical Checklist for Local Businesses
What happened Google reviews can sometimes disappear from a Google Business Profile without much warning. For local businesses, this can be confusing and frustrating, especially when the reviews came from genuine customers. Most missing review issues tend to fall into three areas: business policy issues, spam or competitor activity, and Google’s own moderation systems. These […]