Are Google Maps Image Links Better Than Uploads for Local SEO?
What happened A common local SEO question is whether using a Google Maps image link on a local landing page can affect performance because the original image file name is no longer visible. In practice, using a Google Maps image in this way does not harm SEO simply because the file name is missing. The […]
Google Ads’ Gemini Dashboards: What Real-Time Reporting Means for Marketers
Google Ads is introducing Gemini-powered dashboards that let advertisers explore performance data using simple text prompts. Instead of building reports manually, advertisers will be able to ask questions and see charts, graphs and tables update in real time. The dashboards show metrics such as impressions, clicks, video views and cost. They also show performance by […]
How Local Businesses Should Design a Subdomain Blog That Supports SEO
What happened Local businesses are using subdomain blogs to publish helpful, informational content while keeping their main websites focused on services, enquiries and conversions. This approach can work well when the main website needs to stay clear, direct and action-focused. The blog can then support people who are still researching, comparing options or learning about […]
Missing Google Reviews: A Practical Checklist for Local Businesses
What happened Google reviews can sometimes disappear from a Google Business Profile without much warning. For local businesses, this can be confusing and frustrating, especially when the reviews came from genuine customers. Most missing review issues tend to fall into three areas: business policy issues, spam or competitor activity, and Google’s own moderation systems. These […]
Optimise Once, Adapt Everywhere: Making Your Content Work on Each Platform
What’s happening You may be sharing the same idea across your website, LinkedIn, Reddit, and your Google Business Profile. The key question is whether it should look identical everywhere, or be adjusted depending on where it appears. In most cases, content works better when you adapt it to the platform, because people use each channel […]
What Is the Highest Score on SEO? Kraken Dev Co’s Answer
The SEO Score Is Not the Goal. It’s a Health Check. Scoring 100 on an SEO audit won’t guarantee top placement on Google Search. It won’t guarantee search traffic, conversions, or revenue either. But if your SEO score is below 80, it likely signals technical debt or structural gaps that limit your visibility. At Kraken […]
How Do I Do SEO for Google My Business?
The Developer-First Guide to Owning Local Search If you’re not showing up on Google Maps, you’re invisible. Local SEO isn’t a checkbox—it’s core infrastructure. Your Google Business Profile (GBP) isn’t just a digital listing. It’s your strongest tool for capturing organic traffic, driving qualified leads, and outclassing the competition in local search rankings. At Kraken […]
Is SEO Better Than Ads? Kraken Dev Co Breaks It Down
Search Power: Rent It or Build It When you’re chasing growth, the question isn’t “Should I do SEO or Google Ads?” It’s this: “Do I want to rent visibility or build it?” At Kraken Dev Co, we design systems that compound. SEO isn’t a marketing gimmick—it’s infrastructure. Ads are tools. Used right, both can perform. […]
What Is the Google Algorithm for SEO?
Kraken Dev Co Dissects the Machine Driving Organic Search Google’s algorithm isn’t just code. It’s a volatile, learning system built to serve one goal: surface the most relevant, trustworthy content for any given query. To win in organic search, you must understand how that system works—and how to engineer for it. Kraken Dev Co doesn’t […]
What Is the Difference Between Basic and Advanced SEO?
Basic SEO vs Advanced SEO: Understand the Gap or Stay Invisible Search Engine Optimisation (SEO) isn’t about checking boxes—it’s about commanding the SERPs. If your SEO strategy begins and ends with title tags and meta descriptions, you’re stuck at basic. Basic SEO is crawlable. Advanced SEO dominates. Kraken Dev Co builds the latter. This page […]