Meta Descriptions Are Not Required by Google, But They Are Still Worth Writing
Google’s John Mueller confirmed in June 2026 that meta descriptions are not a requirement. He was also clear, however, that writing them remains a worthwhile practice, particularly for the pages that matter most to your business. Google may generate its own snippet from your page content, but that does not mean writing your own description […]
ChatGPT Ads Now Writes Your Ad Copy: What SMEs Should Know Before Using It
A New Feature Worth Knowing About ChatGPT Ads has introduced a feature that generates ad copy suggestions automatically. When you click “Add new ad” within the platform, it produces a suggested advert based on your website and existing campaign settings. You can review, edit, and approve the copy before anything goes live. Screenshots shared by […]
Your Google Business Profile Just Got Smarter: GA4 Integration and Gemini AI Are Here
Google Business Profile Gets Two Significant Upgrades Google has rolled out two notable updates to Google Business Profile (GBP). As of June 2026, businesses can connect their profile to Google Analytics 4 (GA4), bringing local performance data into a single reporting dashboard. Google’s AI assistant, Gemini, can also now be used to manage your Business […]
Google Trends Now Shows Comparison Over Time Data: What It Means for Your SEO Strategy
A Quiet but Useful Update to Google Trends Google Trends rolled out a practical update at the start of July 2026: users can now compare search interest directly against previous time periods within the timeline view. The new feature adds percentage change figures for week-on-week, month-on-month, and year-on-year comparisons, so you no longer need to […]
Why WebMCP Should Be on Your Website Roadmap Now
The Shift Towards AI-Led Website Interactions AI agents are becoming another way people discover and interact with websites. They do more than point users towards information. In some cases, they can help users complete tasks, such as understanding what a website offers, filling in forms or supporting booking journeys. Google’s WebMCP initiative gives website owners […]
Vibe Coding and SEO: Why Interactive Tools Can Support Search Performance
AI Is Making Interactive SEO Tools Easier to Build AI-powered vibe coding is making it easier for SEO teams to create calculators, widgets and other interactive tools without waiting for developer time. According to Google Cloud, vibe coding enables people to build applications by describing what they want in natural language, allowing AI to generate […]
Missing Google Reviews: A Practical Checklist for Local Businesses
Why reviews disappear from a Google Business Profile Google reviews can drop off a Business Profile without much warning. For a local business that relies on them, it is confusing and frustrating, especially when the reviews came from real customers. Most disappearances come down to three things: something about how the reviews were collected, spam […]
How Local Businesses Should Design a Subdomain Blog That Supports SEO
Keeping your service pages clear while still publishing content Local businesses are using subdomain blogs to publish helpful, informational content while keeping their main website focused on services, enquiries and conversions. It is worth knowing there is a choice here. A blog can live on a subdomain (blog.yoursite.com) or in a subfolder of the main […]
Why AI Visibility Starts With Your Website and Mobile App
How people are starting to find businesses AI assistants such as ChatGPT, Gemini and Copilot are becoming a common way for people to find information online. Instead of using a traditional search engine and comparing several links, people can now ask an assistant for guidance, a recommendation, or a direct answer. For brands, that creates […]
Are Google Maps Image Links Better Than Uploads for Local SEO?
The short answer, and why the question comes up For a while, some local SEO practitioners linked images directly from Google Maps instead of uploading their own, on the theory that a Maps image carried location authority a normal upload did not. The short answer in 2026 is that it is not worth relying on. […]