Kraken Dev Co

insights & Updates

Straight From The Dev Desk

What Is the Difference Between a Prototype and a Schema

Ever wondered how your brain knows a robin is a bird, but doesn’t expect it to swim like a duck

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Stop Wasting Traffic. Start Engineering Conversions. Conversion optimisation isn’t an optional enhancement. It’s core infrastructure. Most websites attract traffic. Few

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Is Lead Generation Easy

Lead generation: everyone’s talking about it, few are getting it right. So here’s the question—if lead generation is so simple,

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What Is the Google Algorithm for SEO?

Kraken Dev Co Dissects the Machine Driving Organic Search Google’s algorithm isn’t just code. It’s a volatile, learning system built

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Is Web Development Still a Good Career

Are Web Developers Still in Demand—or Has the Game Changed? Ask five developers if web development is worth pursuing, and

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Can I Design an App Myself

In an age where mobile apps dominate every corner of the digital experience, many entrepreneurs and creators ask the same

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What Does It Mean to Create a Schema

Why Your Database Design Strategy Needs a Rethink Are you setting your database up to scale—or to fall apart? Database

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Is Conversion Rate Optimization worth it?

Your Traffic Is Burning Budget—Without CRO, It’s All Fire and Smoke You’re paying for clicks—whether through PPC, SEO, social ads,

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Does Lead Generation Pay Well

Is hiring a lead generator worth £30K a year — or a costly gamble that drains your sales pipeline? It

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