Privacy Policy

Updated Date: 3 May 2025

Kraken Dev Co is committed to protecting your privacy and handling your data with care and transparency. This policy sets out how we collect, use, store, and manage your personal information, in accordance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

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1. Who We Are

Kraken Dev Co is a UK-based digital development, SEO, and lead generation consultancy.

• Data Controller: Kraken Dev Co

• Registered Office: 31 Charlotte Square, Edinburgh EH2 4ET

• Telephone: 0131 392 1308

• Email: su*****@*********co.com

• Website: krakendevco.com

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2. Data We Collect

a. Information You Provide

You may provide personal data to us through:

• Contact forms (e.g. general enquiry, quote requests, downloads)

• Email or telephone communications

• Newsletter subscriptions

• Surveys or feedback forms

This may include:

• Full name

• Email address

• Company name and role

• Telephone number

• Requirements and project details

b. Forms and CRM Storage

When you use a form on our website (e.g. to make a sales enquiry or download a resource), we collect contact details, company information, and your requirements.

This information is stored securely in our CRM system for the purpose of:

• Responding to your enquiry

• Understanding your project or requirements

• Keeping a record of communications

• Following up on services or resource downloads

If there is no further interaction, your information will be reviewed and deleted in line with our retention policy. You can request removal at any time (see Section 9).

We may also use the details you provide to contact you about relevant Kraken Dev Co services or content. You can unsubscribe from these communications at any time.

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3. Automatically Collected Information

We collect certain data automatically when you visit our website:

• IP address

• Browser type and version

• Device type and operating system

• Pages visited, time spent, referring URLs

• Cookies and tracking technology (see Section 6)

This data is used in aggregate to improve site performance and monitor visitor engagement.

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4. Use of Data

We use personal data only where there is a lawful basis under UK GDPR, including:

• To respond to enquiries and service requests

• To deliver digital marketing materials where you have opted in

• To improve website functionality and performance

• To comply with legal obligations

• To manage contracts and service delivery

We do not use your data for profiling or automated decision-making.

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5. Legal Basis for Processing

• Consent – for optional communications or cookie preferences

• Contractual necessity – when delivering services you’ve requested

• Legitimate interests – to manage operations and improve user experience

• Legal obligation – for tax, compliance, or reporting requirements

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6. Cookies and Website Tracking

a. How We Use Cookies

We use cookies (small text files stored on your device) to improve your website experience. These help by:

• Remembering preferences and form entries

• Ensuring pages load consistently

• Measuring how users navigate the site

• Supporting marketing and retargeting efforts

Our cookies do not personally identify you.

You can manage or block cookies through your browser or cookie banner on our site.

b. Types of Cookies Used

We use Google Analytics to understand visitor behaviour. This collects anonymous data such as:

• Pages viewed

• Time on site

• Referring sites or keywords

• Browser and device type

Google Analytics does not collect your name, address, or contact details. You can opt out using this browser plugin.

c. Third-Party Cookies

Third-party cookies may be set by services we embed or use (e.g. YouTube, LinkedIn, HubSpot). These may store anonymous usage data or support integrations.

d. Blocking Cookies

You may refuse or delete cookies through your browser settings. For example:

• Chrome: Settings > Privacy and security > Cookies

• Firefox: Preferences > Privacy & Security > Cookies and Site Data

• Edge/IE: Settings > Site Permissions > Cookies and Site Data

Blocking essential cookies may limit the functionality of the site.

More information: aboutcookies.org

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7. Data Sharing

We do not sell or rent your data.

We may share your data with:

• Hosting providers and cloud services (e.g. email, storage, CRM)

• Professional service providers (accountancy, legal, or IT support)

• Regulatory or legal bodies when required by law

All third parties are subject to confidentiality and data processing agreements to ensure compliance with UK GDPR.

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8. Data Retention

We retain data only for as long as necessary:

• Enquiry data: up to 12 months unless further contact is made

• Client records: duration of service agreement + 6 years

• Marketing opt-ins: until you unsubscribe

• Cookies: as per expiry durations (detailed in our cookie audit)

You can request deletion or review of your data at any time (see Section 9).

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9. Your Rights Under UK GDPR

You have the right to:

• Access the personal data we hold about you

• Request correction of inaccuracies

• Request erasure (‘right to be forgotten’)

• Restrict or object to specific uses of your data

• Withdraw consent for marketing or analytics

• Request a copy of your data in a portable format

To exercise these rights, contact: su*****@*********co.com

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10. International Data Transfers

If data is transferred outside the UK or EEA (e.g. US-based hosting or service platforms), we ensure:

• The destination has an adequacy decision, or

• We use Standard Contractual Clauses (SCCs) or equivalent safeguards

Data is always encrypted and processed in accordance with UK data protection laws.

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11. External Links

Our website may contain links to external websites or services. Kraken Dev Co is not responsible for their content or privacy practices. Please review their individual policies when visiting.

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12. Policy Updates

We may revise this Privacy Policy periodically. Updates will be posted on this page with a new effective date. Your continued use of the website indicates acceptance of the updated terms.

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Contact Us

📍 Kraken Dev Co
31 Charlotte Square, Edinburgh, EH2 4ET
📧 su*****@*********co.com
📞 0131 392 1308
🌐 krakendevco.com

If you have a complaint that isn’t resolved to your satisfaction, you may contact the UK Information Commissioner’s Office (ICO): www.ico.org.uk