Google Is Now Telling Users When AI Made Your Ad. Here’s What Marketing Managers Need to Know
Google has begun rolling out a new “How this ad was made” section within My Ad Center, visible across Search, YouTube, and Discover. The feature lets users see whether an advert was created or edited using artificial intelligence. Adverts built using Google’s own generative AI tools will automatically carry an AI disclosure. For advertisers using […]
Google Search Console Now Lets You Track Social and Video Content in Search
A new Search Console feature for social and video content Google has added a new feature to Search Console called platform properties. This allows creators, publishers, and businesses to connect their Instagram, TikTok, X, and YouTube accounts directly to Search Console and see how that content performs in Google Search and Google Discover. The feature […]
Meta Descriptions Are Not Required by Google, But They Are Still Worth Writing
Google’s John Mueller confirmed in June 2026 that meta descriptions are not a requirement. He was also clear, however, that writing them remains a worthwhile practice, particularly for the pages that matter most to your business. Google may generate its own snippet from your page content, but that does not mean writing your own description […]
Safari’s New MCP Server Lets AI Debug Your Core Web Vitals
Safari’s New MCP Server: What It Means for Developers and SEO Teams Apple’s Safari browser has introduced a new Model Context Protocol (MCP) server, announced in early July 2026. It allows AI agents to connect directly to Safari, giving them the ability to inspect, test, and diagnose web pages in a live browser environment. For […]
ChatGPT Ads Now Writes Your Ad Copy: What SMEs Should Know Before Using It
A New Feature Worth Knowing About ChatGPT Ads has introduced a feature that generates ad copy suggestions automatically. When you click “Add new ad” within the platform, it produces a suggested advert based on your website and existing campaign settings. You can review, edit, and approve the copy before anything goes live. Screenshots shared by […]
Your Google Business Profile Just Got Smarter: GA4 Integration and Gemini AI Are Here
Google Business Profile Gets Two Significant Upgrades Google has rolled out two notable updates to Google Business Profile (GBP). As of June 2026, businesses can connect their profile to Google Analytics 4 (GA4), bringing local performance data into a single reporting dashboard. Google’s AI assistant, Gemini, can also now be used to manage your Business […]
Google Trends Now Shows Comparison Over Time Data: What It Means for Your SEO Strategy
A Quiet but Useful Update to Google Trends Google Trends rolled out a practical update at the start of July 2026: users can now compare search interest directly against previous time periods within the timeline view. The new feature adds percentage change figures for week-on-week, month-on-month, and year-on-year comparisons, so you no longer need to […]
Is Your Cloudflare Setup About to Block Googlebot? What SMEs Need to Know
Cloudflare has rolled out new AI crawler management tools to all customers, including those on free plans. These controls let website owners categorise automated traffic by purpose: Search, Agent, and Training. It sounds like a sensible step forward in managing how AI systems interact with your site, and for most purposes, it is. However, from […]
How Customer Experience Shapes AI Shopping Recommendations
AI Shopping Recommendations Are Becoming More Customer-Focused AI-assisted shopping systems are paying closer attention to customer experience when deciding which businesses to recommend. They are not only looking at what brands say about themselves. They can also use signals from reviews, comparison sites, forums and customer feedback to understand whether a business is likely to […]
Why WebMCP Should Be on Your Website Roadmap Now
The Shift Towards AI-Led Website Interactions AI agents are becoming another way people discover and interact with websites. They do more than point users towards information. In some cases, they can help users complete tasks, such as understanding what a website offers, filling in forms or supporting booking journeys. Google’s WebMCP initiative gives website owners […]