What Is the Difference Between SEO and CRO?
Search Traffic Is Useless Without Conversions. Conversions Are Impossible Without Traffic. SEO and CRO are not rivals. They’re partners in performance. At Kraken Dev Co, we don’t ask which matters more—we demand both. Search Engine Optimisation (SEO) drives targeted traffic. Conversion Rate Optimisation (CRO) turns that traffic into action. Understanding the difference isn’t just academic—it’s […]
Why Should We Hire You as a Lead Generation Specialist?
Are You Still Guessing Your Way to Pipeline Growth? Lead generation is not optional. It’s the pulse of sales velocity, deal volume, and recurring revenue. If your sales team is chasing instead of closing, you don’t need more software—you need a lead generation specialist. At Kraken Dev Co, we know no CRM or funnel hack […]
Is SEO Better Than Ads? Kraken Dev Co Breaks It Down
Search Power: Rent It or Build It When you’re chasing growth, the question isn’t “Should I do SEO or Google Ads?” It’s this: “Do I want to rent visibility or build it?” At Kraken Dev Co, we design systems that compound. SEO isn’t a marketing gimmick—it’s infrastructure. Ads are tools. Used right, both can perform. […]
What’s Another Word for Schema? Understanding the Framework Behind Smarter SEO
What if the problem isn’t your content—but the way it’s structured? Many brands obsess over keywords, content length, and backlinks. But without the right structure—without schema—search engines can’t understand what you’re saying. And if they don’t understand you, they won’t rank you. Schema isn’t just jargon. It’s a core part of how modern websites communicate […]
What Is the Purchasing Process in E-Commerce?
We don’t guess. We systemise conversions. The purchasing process in e-commerce isn’t linear—it’s an engineered flow designed to guide users from awareness to action and beyond. At Kraken Dev Co, we build eCommerce infrastructure that not only drives online sales, but owns each phase of the journey with intent. Whether you’re running an online store […]
Can You Really Become a Web Developer Without a Degree?
What if the only thing standing between you and a career in tech… is a myth? You’ve heard it. Maybe from a teacher, a recruiter, or even a well-meaning friend: “You need a computer science degree to work in web development.” Let’s be blunt—2025 has buried that narrative. If you’ve got the skills and the […]
What Does Machine Learning Look Like in the Real World?
Ever asked your phone a question and got the perfect answer? That’s machine learning at work. But what else is it powering behind the scenes? At Kraken Dev Co, we don’t just build websites—we engineer systems. Machine learning (ML) isn’t some theoretical buzzword for us. It’s core infrastructure, silently reshaping everything from logistics algorithms to […]
What’s the Difference Between a Prototype and a Schema and Why Should You Care?
Ever wondered how your brain knows a robin is a bird, but doesn’t expect it to swim like a duck or look like an ostrich? That split-second categorisation happens through mental shortcuts—most notably prototypes and schemas. At Kraken Dev Co, we live and breathe user experience, AI modelling, and interface logic. And beneath every decision […]
Is Lead Generation Really That Easy? What Business Owners Need to Know in 2025
Lead generation: everyone’s talking about it, few are getting it right. So here’s the question—if lead generation is so simple, why are 80% of marketers still struggling with it? The truth is, lead generation isn’t about working harder or spending more—it’s about clarity, strategy, and execution. At Kraken Dev Co, we’ve worked with countless B2B […]
What Is the Google Algorithm for SEO?
Kraken Dev Co Dissects the Machine Driving Organic Search Google’s algorithm isn’t just code. It’s a volatile, learning system built to serve one goal: surface the most relevant, trustworthy content for any given query. To win in organic search, you must understand how that system works—and how to engineer for it. Kraken Dev Co doesn’t […]