What Does a Lead Gen Specialist Actually Do and Why Are They More Important Than Ever in 2025?
Is your business growing faster than your sales team can keep up? You’re not alone. As markets shift, competition intensifies, and buyer journeys grow more complex, the need for skilled lead generation has never been more clear. Enter the lead generation specialist , a behind-the-scenes role that’s quietly reshaping how businesses find and qualify potential […]
What Is Conversion Optimisation?
Patch the Leaks. Engineer the Flow. Every session is a stake in your profit margin. Every bounce is a loss. At Kraken Dev Co, we don’t design for looks—we engineer for outcomes. Conversion optimisation isn’t decorative. It’s structural. It aligns code, content, and user behaviour into one goal: conversion. This is high-stakes digital engineering. Every […]
What does web design and development do?
Are you building a website, or building a digital engine for your business? Most people think of websites as digital brochures—static, aesthetic, sometimes interactive. But the reality is far deeper. At Kraken Dev Co, we don’t just build websites. We architect high-performance systems that operate as growth engines. Design and development aren’t just roles—they’re disciplines […]
How Do You Design and Develop an App?
A Complete Guide by Kraken Dev Co At Kraken Dev Co, we understand that app development isn’t just about writing code—it’s about solving meaningful problems through intuitive, scalable, and high-performing digital products. Whether you’re building an internal tool, launching a customer-facing platform, or experimenting with a new SaaS idea, the real question remains: How do […]
What Is AI Development? Unravelling the Tech Behind Smart Machines
AI development isn’t future talk—it’s today’s competitive edge. At Kraken Dev Co, we engineer artificial intelligence systems that replicate human intelligence to automate decision-making, streamline complex workflows, and optimise real-time performance. This isn’t about mimicking consciousness. It’s about architecting intelligent systems that act with purpose, learn from data, and operate at scale—without constant human intervention. […]
Are Default Schemas Quietly Undermining Your Data Infrastructure?
What is a Custom Schema? If you’ve ever found yourself debugging a data pipeline at 2am, questioning why a single format mismatch brought your system down—you’re not alone. The real issue often lies deeper: default schemas that don’t scale with your business. At Kraken Dev Co, we’ve seen how generic data models quietly accumulate technical […]
Stop Guessing: How to Do Keyword Research That Actually Drives SEO Results
SEO Isn’t a Gamble. It’s Precision. You don’t win in search by winging it. You win by knowing exactly what your audience types into Google—and building around that. At Kraken Dev Co, we don’t “optimise” after the fact. We build SEO from the ground up, starting with a single focus: keyword intent. If you’re still […]
Is SEO High Paying in 2025? Kraken Dev Co Breaks It Down
SEO isn’t marketing fluff. It’s infrastructure—critical to revenue, visibility, and scale. In 2025, the highest-paid SEO professionals don’t chase hacks. They build systems. They ship results. At Kraken Dev Co, we engineer SEO frameworks for SaaS platforms, lead-gen ecosystems, and enterprise content operations. So when people ask “Is SEO high paying in 2025?”, we cut […]
What Is Advanced SEO—And Are You Doing It Wrong?
SEO in 2025: Precision, or Pointless? SEO isn’t what it was. It’s not about stuffing keywords into lifeless copy or hacking meta tags. If your strategy still leans on 2015 playbooks, you’re invisible. Search has evolved—and so must your approach. Advanced SEO in 2025 is no longer optional. It’s infrastructure. It’s strategic ops. It’s the […]