A New Feature Worth Knowing About
ChatGPT Ads has introduced a feature that generates ad copy suggestions automatically. When you click “Add new ad” within the platform, it produces a suggested advert based on your website and existing campaign settings. You can review, edit, and approve the copy before anything goes live. Screenshots shared by advertiser Anthony Higman also show a duplicate ad option, which makes it simpler to create and test multiple variations within a campaign.
Why This Matters For Your Business
For small and medium-sized businesses managing paid media without a dedicated marketing team, this feature has the potential to reduce the time you spend on campaign management. Here is why it is worth paying attention to:
- It makes ad testing more accessible. Writing multiple ad variations to test against each other is time-consuming. With AI-generated suggestions and a duplicate ad option, you can build a testing structure more quickly than before.
- You stay in control. The generated ads are suggestions, not automatic changes. OpenAI prompts you to review and modify the copy before anything is activated. The final decision about what represents your business remains with you.
- It provides a practical starting point. If you have been putting off paid advertising because writing copy felt daunting, having a first draft generated from your own website lowers that initial barrier.
A Practical Checklist
If you are already running campaigns on ChatGPT Ads, or considering it, here is where to start:
- Check whether the feature is available on your account. New features often roll out gradually, so it may not be visible to everyone straight away.
- Use it as a first draft, not a finished product. Review the generated copy carefully. AI suggestions based on your website will only be as strong as the content already on your site.
- Use the duplicate feature for structured testing. Once you have a solid ad, use duplication to create variations where you change one element at a time, such as the headline or the call to action. That is how meaningful A/B testing works.
- Keep your existing campaigns as your benchmark. Before adding new AI-generated ads, note your current performance metrics so you can measure whether the new variations make a genuine difference.
- Do not replace everything at once. If an existing ad is performing well, there is no need to overhaul it. Use the new feature to supplement and test, rather than starting from scratch without good reason.
One Thing To Watch Out For
The main risk with AI-generated copy is approving it without reading it carefully. It can sound plausible and well-structured, yet still misrepresent your offer, use language that does not fit your brand voice, or include claims you would not stand behind. Set aside proper time to review each suggestion before it goes live, just as you would any other copy that carries your business’s name.
How Kraken Dev Co Can Help
If you are unsure how features like this fit into your broader paid media strategy, or you want to make sure your tracking is set up correctly before testing new ad variations, Kraken Dev Co can help. We work with SMEs to make sense of platform changes, so you can make informed decisions. Get in touch if you would like to talk through where this fits for your business.
